Virgin Atlantic chills out

Posted by Mischief, May 4, 2012

To celebrate the launch of Virgin Atlantic's new Upper Class Cabin, we wanted to give passengers the chance to chill out with the big man himself - Richard Branson. Whilst we couldn't get Sir Richard himself on the inaugural flight, we did create the 'Little Richard' - an ice cube in the image of the charismatic Virgin boss which will be served to some of the first lucky guests onboard the airline's new cabin.

The Daily Telegraph, The Sun and Huffington Post (to name a few) thought this was a pretty cool idea. Even the man himself tweeted his approval.

Their grand-est day out

Posted by Mischief, May 4, 2012

With the Diamond Jubilee only one month away, the National Trust has enlisted the help of national treasures Wallace and Gromit to help them get ready for the big day. A new mini animation of the loveable duo has been made exclusively for the National Trust and will be debuted at fourteen properties across the country over the Jubilee Weekend as part of the Trust’s ‘Summer of Celebration’.

The news of the partnership resulted in some cracking coverage today with page three of the Daily Express, The Times, Daily Star, Metro, and Daily Mail online all covering the story.

And the winner is...

Posted by Mischief, May 4, 2012

A few sore heads yesterday as we celebrated a big win at the Sport Industry Awards.

A great night out with Betfair as we picked up the gong for Best Use of PR in Sport for our Trash Tevez campaign. Sports star spot of the night - Michael Johnson. Inappropriate joke of the night - Keith Lemon. All in all, a good do.

Virgin Atlantic makes the Shortlist

Posted by Mischief, May 3, 2012

We love a good fashion shoot here at Mischief. Even more so when it showcases the brand new £100million Upper Class Cabin taking to the skies with Virgin Atlantic. Check out today's issue of Shortlist and this is exactly what you'll find – an exclusive five-page business travel fashion shoot revealing the cabin in all its glory. It even features a member of Virgin's cabin crew.

We just wish we looked this good on a long-haul flight.

Teddy Bear Britain

Posted by Mischief, April 26, 2012

It seems you’re never too old for a teddy bear, as research from our client QVC shows that one in six adults still take a cuddly toy to bed.

The findings have revealed the true secrets of the bedroom, with sleepy Brits washing their bed sheets just once every three weeks and one in five of us relying on our parents to do the job for us.

Nice little tactic to highlight the importance of good bedding for a good night’s sleep, with pick-up in Daily Mail, Daily Star and Cosmopolitan amongst others.

Flying High

Posted by Mischief, April 24, 2012

As the Official Host Airport for the London 2012 Olympics, Heathrow is preparing for the busiest period in its history with passenger numbers expected to peak at 240,000 a day around the opening and closing ceremonies.

The Heathrow team is flying high today after securing a double page feature in today’s Metro on how Heathrow plans to successfully manage the huge number of extra visitors. We took the Metro behind the scenes to look at the likes of Air Traffic and Baggage Control, as well as cool technology with the FOD radar, which alerts airside operations to any rogue or suspicious item on the runway.