Ben & Jerry's: The Moosical

Posted by Mischief, May 8, 2013

Tonight our client Ben & Jerry's holds its first ever ‘Moosical', telling the story of the beloved ice cream to celebrate 35 years in our lives.

Taking place at the Rich Mix Theatre in London, the show will be shaped by the audience through a dedicated Twitter feed (hashtag #Moosical) and stars improvisational whiz Abandoman and comedian Lloyd Griffiths.

Ben & Jerry’s very own resident Woody Cow was out drumming up the support of his Friesian friends this week, milking the coverage in The Guardian, The Times and Metro.

Moo.

The best tree to climb

Posted by Mischief, May 2, 2013

Today we launched the National Trust’s 2013 ‘50 things to do before you’re 11 ¾’ list - updated from last year with fifteen new activities chosen by children over the summer holidays.

Each of the 50 places on the list have been matched to the best place in the UK to enjoy the activity with the 45ft Nootka Cypress at Wallington, Northumberland being revealed as the best tree to climb in the country.

The list was a huge success with children across the country last year and is well on its way to repeat the act with a stack of coverage today including a full page in The Times, The Daily Telegraph, Daily Express, Daily Mail and Daily Mirror, as well as live reports on Daybreak and The Chris Evans Breakfast Show (who read the entire list on air).

Nice work, and a fun summer ahead.

Founding fathers of football

Posted by Mischief, April 30, 2013

Today we launched a search for the founding fathers of football as part of The FA's 150th anniversary celebrations.

Working with cultural historian Jane Clayton, of the International Football Institute, The FA is calling on the nation to help find the living descendants of the eight men who first penned the rules of the game 150 years ago at the Freemason’s Tavern in London.

Supported by a host of players including Steven Gerrard, Joe Hart and Jermain Defoe, it's safe to say the search is well and truly underway with coverage on Five Live Breakfast, The Today Programme, Sky News Sunrise, Daily Mail and The Sun amongst some of the day's highlights.

Think you can help track down the founding fathers? Get in touch.

Chevrolet gets creative

Posted by Mischief, April 30, 2013

This month we've been on the road touring UK universities to promote the Young Creative Chevrolet design competition with a series of lectures to inspire and educate the stars of tomorrow.

Amongst our stellar line-up of industry and media experts on board are ‘Bradley Wiggins: A Year in Yellow’ Director John Dower, Johann Chann of Digital Arts and Aitor Throup, designer of the England football kit for the 2010 World Cup. Creative students at London Metropolitan University were also given unique insight to the world of visual arts last week by Creative Review Editor Patrick Burgoyne and Simon Manchipp, Founder of SomeOne Agency.

Look out for the campaign in the Creative Review Annual Special Issue (out now) and watch the YCC 2013 lectures here.

#TAKETHEBISCUIT

Posted by Mischief, April 23, 2013

Today marks the launch of the world's first Pay By Picture shopping initiative, turning photos into units of currency.

Smartphone holders watching Emmerdale last night were able to snap a picture of the new Weetabix TV ad, take their photo into Boots nationwide and use it to pay for a pack of our client's new breakfast biscuits (worth 55p).

A retail first, and as you'd expect lots of conversation online with coverage ranging from Campaign and The Grocer to Digital Spy, T3 and Stuff.

Football & Music

Posted by Mischief, April 17, 2013

Earlier this year we announced a ‘Battle of the Bands’ style initiative to find an official FA Cup Anthem with various top music acts from Devlin to The Enemy playing live at selected FA Cup ties throughout the season.

The initiative has had its fair share of media coverage all season, but a full page in NME today to coincide with the opening of the public vote kind of sums up what we’ve been doing – introducing the magic of the world’s oldest football competition to new audiences and bringing football and music together in an entirely new way.

Be sure to cast your vote for the first ever official FA Cup Anthem here.