Posted by Mischief, March 02, 2010
I reckon that our approach is maybe a little bit different than most PR agencies. Firstly we're not even sure we're a PR agency as a lot of the stuff we do isn't "traditional" PR, but then again it's hard to define what is "traditional" and "non-traditional" and, to be honest, we don't spend that much time worrying about it. Instead, we just get on with the job in hand and try and help our clients by giving them creative solutions to their problems.
Another thing we're not is a "specialist" agency. We have lots of motoring clients, but we aren't a motoring specialist. We have lots of charity clients, but we aren't a third sector specialist. We have lots of FMCG clients, but we aren't a food specialist. We are "specialists" at building brands and making them famous for the right reasons.
All that said, we're pretty chuffed to be nominated as best PR team at the specialist gaming awards MCV for our work on our gaming clients SEGA and EA. Fingers crossed.
Posted by Mischief, February 25, 2010
We're kicking off our third year of the Vauxhall UK Beatbox Championships, which is a brilliant concept and hits a perfect demographic for the ever-relevant Vauxhall car brand. This year we've created a nice piece of "sticky" content in the form of a Corsa-shaped working microphone (right), which we hope will kick-off a load of branded conversations.
B-b-b-b-bad (sorry).
Posted by Mischief, February 17, 2010
Ever wondered what was lying next to you during a good night’s sleep? Well, wonder no more. The answer is 10 million bed bugs.
Our client Sheilas’ Wheels has done a spot of undercover research and found that half a million Brits wash their bed sheets just three times a year with Londoners named as the worst culprits. Under 25s were also found to have the dirtiest bed sheets as one in 10 admitted to washing theirs just six times a year. And if that doesn’t make you itch and want to put the washing on as soon as you get home, perhaps these pieces will – Daily Express, Daily Mirror and The Times.
Posted by Mischief, February 11, 2010
No, it's Parrot AR.Drone... And the coverage keeps on flying in. It seems there is no stopping Parrot’s AR.Drone. Today saw the flying machine splash onto the front cover of Stuff magazine and featured as the #2 hot new gadgets – not bad considering Apple’s iPad is #1!
With tech-bible Wired magazine, amongst others, featuring the ‘gadget of the year’ in the not too-distant-future, the AR.Drone is heading up, up and away.
Posted by Mischief, February 04, 2010
Shoppers beware! On High Streets across the country Brits are seeing red as they wait in line, admitting that they suffer from “queue rage” after just three minutes, according to (our new client) multimedia retailer QVC. Other top shopping hates include unhelpful shop assistants, busy stores, poor quality goods and a lack of available colours or sizes. Stroppy shoppers admit to arguing with their partner, throwing tantrums and even bursting into tears...!
The story certainly resonated with the media and we got some great coverage in Daily Express, Daily Telegraph, Metro, Daily Mirror, Daily Star and on BBC Radio Five Live today.
Posted by Mischief, January 27, 2010
Tomorrow sees our most exciting Vauxhall Motors event yet - Vauxhall Ice Skate. Confirmed on the bill is Paloma Faith, Coco Sumner (of Sting's daughter fame, George Lamb and Mr Hudson. We've had record ticket requests, loads of coverage, a full media guestlist and a whole load of "names" who want to get on the ice!
We're busy putting the finishing touches to the set (designed by Tabitha and Tom of Florence and the Machine fame). Should be fun.
