Airport shopping at Heathrow continues to fly high with a full page fashion feature in today’s Daily Mirror, featuring brands from across the airport and shopping services that truly make every journey better.
Great to see Heathrow’s reputation as a world-class shopping destination highlighted on both the fashion and airport runways!
As the trend for staycations continue, Chevrolet celebrated the best of scenic Britain by revealing the nation’s favourite views. The top ten stretched from St. Ives in Cornwall all the way to Loch Coruisk in the Scottish Highlands, which showed that we don’t need to fork out on expensive flights for great scenery. Lake Buttermere took the crown so we installed a four-metre wide gold frame next to the lake for families to enjoy the best view in the country from the comfort of their own car.
The news became a talking point across the country, which provided plenty of great online, broadcast and offline coverage. Print highlights include a full page in the Daily Mirror, Daily Telegraph and The Sun.
It’s the last Bank Holiday before Christmas and according to esure it’s going to cause bedlam on our roads. Their annual ‘Bank Holiday Exodus’ poll reveals that 17.4 million Brits are planning a trip this Bank Holiday weekend and could face a perfect storm for delays (from traffic jams and strike threats to delays and cancellations).
Our story made the front page of the Daily Express, Daily Mail, Daily Mirror, Daily Star, Metro and The Independent.
You have been warned...
Stubborn male motorists are too proud to ask for directions and drive for an average of 276 miles a year as a result of being lost, according to a survey by our women’s insurance client Sheilas’ Wheels.
Whilst men may be going nowhere, the coverage for this story went into top gear with pieces appearing in the Daily Mail, Daily Express, Daily Star, The Daily Telegraph and The Sun.
To mark the release of grizzly horror flick The Human Centipede, LOVEFiLM polled its members to discover the most disturbing film of all time. The Exorcist won (spinning) head and shoulders above in a list that included video nasties like The Blair Witch Project, Saw and A Clockwork Orange. Touched a nerve with the media who loved the selection of poltergeists, gore and demonic possession with branded coverage appearing in The Sun, Daily Sport, Metro, Daily Record and The Herald.
Good to see that LOVEFiLM is still getting cinema lovers’ heads in a spin!
To create some direct-to-consumer buzz around the re-launch of the Onitsuka Tiger store in London, we spent this weekend ‘framing’ the best Onitsuka Tiger wearers out and about in the Carnaby Street area. With pictures going up online and people able to tag themselves in them in order to win trainers for a year (12 pairs!), it is driving online branded conversation and creating new ambassadors as well as rewarding existing fans.
A little idea, but big results with double the footfall in store and lots of buzz online.
