Password Perils

Posted by Mischief, February 1, 2012

If you use your birthday or your mother's maiden name as a password, change it.

Our home insurance client esure today revealed that we have to enter eleven passwords each day and many of us are resorting to memorable triggers that can easily be discovered by a stranger...or even your partner.

Worse still is that three quarters of us use the same password across multiple accounts from Facebook to banking, with many of us scribbling everything down in one place.

Nice little tactic to highlight the dangers of fraud, appearing in The Sun, Daily Mail, Daily Mirror, Daily Star and Metro.

Now where did we put that piece of paper...

Transfer Deadline Day

Posted by Mischief, January 31, 2012

To help football fans stay on top of all the transfer deadline day wheelings and dealings, our augmented reality client Aurasma has teamed up with the Daily Mirror to provide regular updates throughout the day.

Readers simply point their Aurasma-enabled smartphone or tablet device at the Football Spy page to watch Darren Lewis magically appear with all the latest transfer rumours.

Could Carlos Tevez be Liverpool bound? Find out in today’s Daily Mirror...

Bringing Toys to Life

Posted by Mischief, January 25, 2012

What happens when you cross a toy manufacturer with an augmented reality platform? 21st century toys, of course.

Two of our clients combined at Toy Fair this week to bring a range of collectable characters such as Ben 10, Power Rangers and Thundercats to virtual, 3D life. Shoppers simply point their smartphones at the packaging and voila, the toy bursts to augmented life.

The partnership has caused quite the media stir, kicking off the Toy Fair news on BBC Breakfast as well hitting Daily Mirror, The Sun, Guardian, Wired and hundreds more online outlets.

Thundercats, HO!

The Lynx 'Her-fect'

Posted by Mischief, January 24, 2012

Since its launch in 1985, Lynx has been famous for giving guys an edge in the mating game. This week we helped launch Lynx Attract, including a new fragrance ‘For Her’ for the time in its history to help girls achieve the Lynx Effect.

Media began sniffing around last week when a ‘For Her’ deodorant can appeared on Ebay and suitable chaos ensued in the media today as The Sun, Daily Express, Daily Mirror, Daily Record and London Evening Standard all picked up on the announcement.

Busy day, thankfully we smell great.

Heathrow takes it higher

Posted by Mischief, January 23, 2012

Heathrow's latest fashion outing is in this weekend's edition of The Mail on Sunday's You Magazine. A six page 'Pan AM' inspired editorial fashion shoot, including brands available at the airport. What's more, the spread includes price comparisons with the high street, proving that airport shopping is the way forward for the fashion-conscious jet set. There's even a snazzy behind-the-scenes video.

Making every journey better? All in a day's work...

The day Katy Perry became a Sim

Posted by Mischief, January 18, 2012

Global pop superstar Katy Perry recently admitted "I always like to think of myself as a cartoon"...so client EA turned Katy into a Sim!

The California Gurl has been immortalised as a digital character to front a promotional campaign for The Sims 3 Showtime - the next instalment from one of the world's most popular gaming franchises, The Sims 3.

The Sun, i, Daily Mail and Guardian are all singing about the collaboration and even Fearne Cotton joined in on the excitement on her Radio 1 show.

Sim-ple.