Go, Go Park Rangers

Posted by Mischief, April 13, 2012

Today the National Trust launched a campaign to get kids off the sofa and into the outdoors with a ’50 things to do before you're 11¾' checklist. The Trust enlisted a team of Elite Rangers to pass down their outdoor expertise - from tree climbing to bug hunting and stone skimming. And it seems that Tree Man, Captain Skim, The Bug Catcher, Midas and Den-Boy captured the imagination of the nation with coverage in eight national papers this morning including a double page spread in The Sun, full pages in The Times, Daily Mirror, and Daily Mail, plus the Daily Express and Metro, and live broadcasts from BBC Breakfast and Daybreak throughout the morning.

Don’t forget to head to your nearest National Trust property next weekend for free – and try out one of the ‘50 things’ yourself.

The magic of The FA Cup

Posted by Mischief, April 12, 2012

Ahead of this weekend’s FA Cup semi finals, two of our clients teamed up to turn beer mats into The FA Cup through augmented reality. The Budweiser and Aurasma partnership means that pub-goers can point their smartphones at promotional beer mats to watch The FA Cup magically appear in 3D, custom created with the official trophy.

We kicked off the news with an exclusive on ITV’s This Morning, much to the delight of the pictured Holly Willoughby. Even Phillip Schofield said it was a good idea...

Get your hands on old big ears at pubs across the country by downloading the Man of the Match app here.

Celebrity sheds

Posted by Mischief, April 10, 2012

According to research by Shed of The Year sponsor Cuprinol, the garden shed is the most inspirational place for a third of Brits. So to celebrate and get the nation's creative juices flowing we commissioned celebrity shed lovers (or ‘sheddies’ as they are affectionately known) to create their own ultimate garden havens.

Today, we have thrown open the doors to their beauty spots up and down the country for the great British public to enjoy and be inspired. The bespoke designs by Vic Reeves, Sarah Beeny, Joanne Harris, Christian O’Connell and author Alex Johnson have certainly got the nation talking already with coverage in The Daily Telegraph, Daily Express and Daily Star.

Heathrow puts its destinations on the map

Posted by Mischief, April 2, 2012

The Easter holidays are almost upon us and that means an influx of families at Heathrow, where 3.6 million passengers will fly through over the next two weeks.

Along with a host of new family-friendly initiatives, we have also installed giant globes in the terminals for young passengers to learn more about the world. This is following a new study revealing that British children struggle to locate even the most popular destinations, such as France and Spain. In fact, one in ten could not find the UK on a map of the world, while 41 per cent didn't know we are in Europe.

Like many youngsters this Easter, the story has flown with positive coverage in The Daily Telegraph, Daily Mail, Daily Express, Daily Star, The Independent, i and ITV to name a few.

Not now son

Posted by Mischief, March 30, 2012

Father-son bonding time is becoming a thing of the past according to research from our toy client Bandai, with dads blaming extra work pressures for a lack of quality time.

To keep fathers and sons playing together this Easter and bank holidays, Bandai has launched the Ben 10 ’10 minutes’ campaign encouraging dads to spend at least ten minutes of quality playing time with their sons per day – whether that’s saving the world with action figures or dressing up as an alien.

It’s certainly news that struck a chord with dads out there, being reported on page three of today's Daily Express, and becoming a talking point in The Sun and on the Daily Mail.

Upper Class Red Takes Off

Posted by Mischief, March 27, 2012

To celebrate the launch of Virgin Atlantic's new Upper Class Dream Suite, we've teamed up with award-winning make-up brand bareMinerals to create the airline's first ever bespoke lipstick 'Upper Class Red' – bringing a touch of high-flying glamour to any make-up bag.

We launched the news to influential beauty press along with images of Virgin cabin crew modelling the mile high make-up and the coverage has been flying in ever since with the likes of the Telegraph.co.uk, Stylist.co.uk, ELLE UK and The Huffington Post all covering the launch. The lipstick will be available to buy nationwide from this summer – and we're pretty confident it'll soar off the shelves.