Spreading summer to UK soles

Posted by Mischief, July 24, 2008

Today sees the launch of the first (living) pair of grass flip flops - courtesy of client Krispy Kreme. Each shoe has over 5,000 blades of grass and, if regularly tended to and watered, can last for over four months. We're giving them away to stressed out commuters so they can relax in their own mini-park. Bit of fun.

Coverage highlights include The Guardian, The Times and - most importantly as the majority of Krispy Kreme stores are in London - CityAM, Metro and thelondonpaper.