Bloomin' marvellous

Posted by Mischief, January 20, 2009

Decent hits of coverage today for the Hanging Gardens of Paddington, the world's biggest hanging basket created for the launch of IHG's new boutique hotel Hotel Indigo. Daily Star, Daily Mail, Daily Telegraph, The Sun and Daily Express. Add that to Evening Standard and London Lite yesterday and a decent spread. More importantly it's an offline and online conversation point that is getting people talking about the brand.