Win When You're Singing

Posted by Mischief, February 05, 2009

Betfair is the official partner of the England Six Nations rugby team. And Betfair is all about giving punters added value (as they don't set the odds, the market does). To amplify the "added value" message we've recruited a load of top soprano singers from the Royal Opera House who are going to be placed around the ground to try and inspire the England team to victory with their singing. It's product (person) placement with a difference, plays into the rivalry of the Six Nations and gets across the "added value" message. It was on BBC London news last night and we're hoping for decent pick-up today and tomorrow (and throughout the tournament). Sweet Chariot.