A computer game to give your right arm for

Posted by Mischief, March 19, 2009

Today we're officially launching computer game MADWORLD. It's already stirred up a load of controversy as it's being called the most violent computer game ever launched on the "family friendly" Wii. In reality, it's not. Think Arnie Schwarzenegger's Running Man as the chainsaw-wielding protagonist Jack travels through a fantasy, graphic novel-like city executing other residents by slashing and impaling as he goes. The game is made entirely in black and white with the only other colour being crimson red (for when the blood is spilt). Anyway, to mark the launch we've scattered severed arms holding the game around London. If you see one don't call the police!

The press office has been busy setting up loads of reviews including The Guardian and Daily Telegraph.