www.willscougal.com

Posted by Mischief, October 08, 2009

Our head of digital content Will Scougal graces the fine pages of PRWeek today as he critiques a number of online campaigns. The clear out-take is that great ideas are key to great digital success. You have a good idea and people will talk about it online and offline. It's pretty simple really and something we bang on about over and over again.

If you create the conversation people will talk.