The Twitterati

Posted by Mischief, December 19, 2009

INQ Mobile is a new client with a brief to launch their new phone with an inbuilt Twitter function. To get it out the blocks - and with a very short turnaround time - we identified 2009's most influential Tweeters (a.k.a the Twitterarti). It's simple, it's cost-effective and it drew attention to the phone's Twitter capabilities. Coverage included the Daily Telegraph, Daily Mail, Metro and The Sun, but the real value comes in the hundreds of online INQ conversations stimulated by the story.

Oh, and we commissioned some nice Twitter art, made from thousands of Twitter logos, to support it too (Stephen Fry on the right), which is getting some nice pick up.

Tweet, tweet.