Making Mischief

A breath of fresh air

Posted by Mischief, March 12, 2010

National Trust is one of our recent client wins - and one we are (obviously) loving. To announce the fact that it's opening its doors to everyone for free next weekend (20-21st March), we've bottled some of the fresh air from three of its locations and are giving it away to stressed out city workers.

It's a simple idea, and we've had loads of requests come in - and media like it too including the Daily Express, The Sun, Daily Telegraph, Metro and London Evening Standard. It's gone big regionally too.

The idea was inspired by this quote from Octavia Hill, the National Trust founder:

“The need of quiet, the need of air, the need of exercise, and…the sight of sky and of things growing seem human needs, common to all men.”

A breath of fresh air