TV Addicts

Posted by Mischief, May 24, 2010

QVC was looking for a way to shout about its brand new slot on ITV1’s nightly shopping and gaming destination 'The Zone' and tasked us with kicking off conversations about it.

We looked into Brits telly watching habits and discovered that one in ten would rather give up their partners than their TV. We've become a nation of telly addicts with people freely admitting that TV is an integral part of their lives. It certainly got the media interested with pieces running in The Daily Telegraph, Daily Express, Daily Mail, Daily Star and Daily Sport as well as lots of online hits including OK!.