Tiger Talk

Posted by Mischief, August 9, 2010

To create some direct-to-consumer buzz around the re-launch of the Onitsuka Tiger store in London, we spent this weekend ‘framing’ the best Onitsuka Tiger wearers out and about in the Carnaby Street area. With pictures going up online and people able to tag themselves in them in order to win trainers for a year (12 pairs!), it is driving online branded conversation and creating new ambassadors as well as rewarding existing fans.

A little idea, but big results with double the footfall in store and lots of buzz online.