Drive-in views

Posted by Mischief, August 25, 2010

As the trend for staycations continue, Chevrolet celebrated the best of scenic Britain by revealing the nation’s favourite views. The top ten stretched from St. Ives in Cornwall all the way to Loch Coruisk in the Scottish Highlands, which showed that we don’t need to fork out on expensive flights for great scenery. Lake Buttermere took the crown so we installed a four-metre wide gold frame next to the lake for families to enjoy the best view in the country from the comfort of their own car.

The news became a talking point across the country, which provided plenty of great online, broadcast and offline coverage. Print highlights include a full page in the Daily Mirror, Daily Telegraph and The Sun.