Not now son

Posted by Mischief, March 30, 2012

Father-son bonding time is becoming a thing of the past according to research from our toy client Bandai, with dads blaming extra work pressures for a lack of quality time.

To keep fathers and sons playing together this Easter and bank holidays, Bandai has launched the Ben 10 ’10 minutes’ campaign encouraging dads to spend at least ten minutes of quality playing time with their sons per day – whether that’s saving the world with action figures or dressing up as an alien.

It’s certainly news that struck a chord with dads out there, being reported on page three of today's Daily Express, and becoming a talking point in The Sun and on the Daily Mail.