The magic of The FA Cup

Posted by Mischief, April 12, 2012

Ahead of this weekend’s FA Cup semi finals, two of our clients teamed up to turn beer mats into The FA Cup through augmented reality. The Budweiser and Aurasma partnership means that pub-goers can point their smartphones at promotional beer mats to watch The FA Cup magically appear in 3D, custom created with the official trophy.

We kicked off the news with an exclusive on ITV’s This Morning, much to the delight of the pictured Holly Willoughby. Even Phillip Schofield said it was a good idea...

Get your hands on old big ears at pubs across the country by downloading the Man of the Match app here.