Teddy Bear Britain

Posted by Mischief, April 26, 2012

It seems you’re never too old for a teddy bear, as research from our client QVC shows that one in six adults still take a cuddly toy to bed.

The findings have revealed the true secrets of the bedroom, with sleepy Brits washing their bed sheets just once every three weeks and one in five of us relying on our parents to do the job for us.

Nice little tactic to highlight the importance of good bedding for a good night’s sleep, with pick-up in Daily Mail, Daily Star and Cosmopolitan amongst others.