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Pin Pep Asda Sprouts 002

Asda Sprouts About Christmas Success

December 21, 2017

Since its Christmas in July showcase, the Mischief elves have been busy making this year the BEST. CHRISTMAS. EVER. for Asda.

To grow the love for the unsung hero of Christmas dinner - the humble Brussels sprout - Mischief attended the kick-off of Asda’s annual 24 hour Christmas sprout harvest.  Braving the elements on a cold and frosty December morning, in a field in Spalding, Mischief was made in the form of drone crop photography. This, along with accompanying sales stats and harvesting information, formed the basis for a story on Asda’s top Christmas veg. 

Pin Pep Asda Sprouts 001

Extensive coverage for the story was achieved on Mail Online, Daily Mirror, Daily Star, Metro,  Sun Online, BBC Look North & across the BBC Radio Network- now that really is something to sprout about!

As well as delivering some beautiful aerial shots to accompany Brussels sprout sales stats this Christmas, Mischief has also taught the nation how to:  

  • Save themselves from embarrassing Canapé Conundrums
  • Become an ‘Affizianado’ with some top pouring tips to reduce frittering away fizz 
  • Wowed the nation with some of the most innovative and wacky festive product releases – Giant Éclair or Christmas Dinner Pizza anyone? 
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