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Ketchup In Aisle

Asda to the rescue in the great Tomato Ketchup debate

February 07, 2017

Tomato Ketchup will be stocked both in fridges and on shelves at Asda following debate online as to the preferred place to store the sauce. 

Social media has been rife with debate as to where ketchup ‘belongs’ which has prompted the leading retailer to trial both refrigerated and room temperature storage of its Asda own brand Tomato Ketchup and Maple Bacon Flavour Ketchup, so customers can decide for themselves. 

Ketchup In Fridge

Asda found that 53% of Brits preferred refrigerated Tomato Ketchup and 47% opted for room temperature – showing this ‘condimental issue’ drives debate and splits opinion.

Ketchup In Aisle

Asda Clapham Superstore will be stocking own brand Tomato Ketchup in refrigerated and room temperature areas across the next week for the people to decide for themselves. . 

Asda is leading the conversation on Team Fridge Vs Team Cupboard with coverage on Daily MailThe SunDaily StarCity AMDaily ExpressDaily MirrorMetroThe Guardian and Lad Bible

Which team are you in? Feel free to cast your votes here.

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