Pedestrian crossings as we know them were designed for cities 50 or 60 years ago. With 20 incidents at crossings every day, it seems that they need an update to fit in with a modern day setting.
This is where Direct Line has stepped in, by creating The Smart Crossing – a piece of technology that can adapt its marking and signals in real-time to the world around it.
The Smart Crossing, which was built by tech experts Umbrellium, can create a safer experience for all by changing for different situations. For instance, when it recognises a crowd, it widens automatically or when it spots a pedestrian crossing in front of a high sided vehicle, it alerts cyclists who may suffer from a blind spot.
We gave media and influencers a sneak peek of the technology last week and announced it to the world today. Coverage has come in thick and fast with the story being covered by pretty much every national and across countless tech, consumer and regional publications with influencer content going live throughout launch week.