What do Liam Payne, Dua Lipa and Anthony Joshua all have in common? They were all at the star-studded launch of VOXI, a new mobile service created by and for young people aged 25 and under.
At the brand’s exclusive launch party at East London’s Brick Lane Yard, a host of celeb guests were treated to performances from Liam Payne, Dua Lipa on the VOXI stage as well as sets from DJs Maya Jane Coles and Disciples.
Behind the scenes, Mischief leveraged star power to create mass-awareness for the new youth brand, placing interviews with Liam, Dua and Anthony with The Sun, Daily Star, Evening Standard, MSN UK and Mail Online.
Content from the party and red-carpet reached far and wide, with plenty of buzz and online chatter – and a total reach of 200+ million.