Eight teams (two of them from Mischief).
Four hours to build a creative campaign.
15 minutes to present to a crowd of over 200 industry experts.
The above can mean only one thing; the return of Creative Shootout.
Teams were given a brief from Time to Change, a campaign led by mental health charities Mind and Rethink Mental Illness.
By 9.45am the two Mischief teams were taken to separate parts of London to build a campaign to be presented on the biggest stage of all, BAFTA, just four hours later.
Mischief City & Mischief United – as the teams were called on the day – competed against six other creative agencies.
Both Mischief teams shone on the BAFTA stage with City presenting a campaign highlighting the frustration of only hearing half the story via a series of incomplete comedy sketches and United urging the public to ‘Be Arsed About Mental Health’ through the medium of toilet roll.
United picked up the crown and Mischief continue their reign as Creative Shootout champions for (at least) another year.