Menu
Theo Chelsea

Taking the Emirates FA Cup Global

April 24, 2017 / The FA

To mark the Emirates FA Cup Semi Finals, we flew YouTube stars Theo Baker and ReevHD out to Dubai and Singapore retrospectively to experience how supporters across the globe follow this much loved competition.

Theo and Reev visited overseas supporters’ groups and diehard fans to understand the international appeal of the tournament. Following their journey, we encouraged fans both abroad and at home to share their experiences by posting images and videos with the hashtag #CupStory - these were then beamed back into Wembley Stadium on the Semi-Final match days on the 80ft screens in front of 90,000 fans ahead of kick-off.

During his travels Reev even found himself securing air time on Singaporean TV on the Eleven Sports Network to spread the word of this #CupStory adventure.

Reev Spurs
Culture

Culture

Awards

Awards

Approach

Approach

News

News

Home

Clients

Clients

Contact

Contact

Work

Work

People

People

Mischief PR