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Mischief in Mexico: Braggage Rights

April 16, 2018

Last week saw a Mischief contingent head to Playa Del Carmen in Mexico for a four day shoot for the new First Choice Braggage Rights campaign.

There’s so much to do on an all-inclusive First Choice Holiday (from jet-skiing to tennis, snorkeling to spa days) that we believe every customer comes away with a guarantee… Guaranteed Braggage Rights.

Our week in Mexico saw this come to life.

We enlisted Chris & Kem to become ‘Braggage Handlers’ and let them loose on resort in Mexico to brag about every single element and experience they could find.

The pair dueled at tennis and volleyball, took time out in the gym and a sauna, enjoyed foods from across the world and swam across the resorts’ five pools – all in the name of braggage.

Whilst on resort, Chris & Kem took part in three  challenges (spoiler alert: they’re hilarious and we can’t wait to release them to media in the coming weeks). The boys’ trip to Mexico has already been picked up far and wide in the media with images direct from our Mexico newsroom picked up on the likes of The Sun (twice), MailOnline, Metro, OK! and loads more.

Chris Hughes Kem Cetinay Braggage Handlers 002
Chris Hughes Kem Cetinay Braggage Handlers 003
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