Making Mischief
Benteke is out of this world
Posted by Mischief, March 5, 2013
Our client Lynx is sending one lucky guy to space next year and to keep all eyes on the prize we sent two astronauts to join 40,000 football fans at Villa Park last night.
The match saw reigning Premier League champions Man City keep their slim title hopes alive with a 1-0 win over Aston Villa, but it was the astronauts who stole the show – delighting the crowd and the Sky Sports cameras, as well as landing in the back pages of The Daily Telegraph, Daily Mirror and The Sun today.
Our astronauts’ favourite player Benteke may not have been out of this world on the night but you could be – enter at LynxApollo.com
Dulux Let’s Colour Awards 2013
Posted by Mischief, March 1, 2013
This week we announced the winners of the first ever Dulux Let's Colour Awards.
Hosted by esteemed fashion commentator Hilary Alexander, the inaugural awards ceremony brought media and industry experts together at the Fashion & Textile Museum to see winners including the London 2012 Opening Ceremony producers and the man behind the spectacular Wildflower Meadows at Olympic Park.
A successful celebration of the inventive use of colour with big thumbs up from London Evening Standard, Yahoo and The Huffington Post amongst many more. Bring on 2014.
Hold the front page
Posted by Mischief, February 27, 2013
As part of The FA’s 150th anniversary this year, it is also celebrating 20 years since it began running the women’s game. With a commitment to make it the second largest team sport by 2018 (overtaking men’s rugby & cricket), we've been helping to shine the spotlight on women’s football in the UK.
Part of this included taking Metro training with recently crowned England women’s player of the year, Team GB and Arsenal star Steph Houghton at London Colney. The result was a front page splash and full page positioning piece in the Life & Style section of today’s paper.
Read all about it here.
Affordable Art Attack
Posted by Mischief, February 26, 2013
Buying your first piece of art can be a daunting decision for most but our clients at the Affordable Art Fair are making the art world more accessible than ever ahead of the next fair in Battersea.
The fair’s Managing Director Nicky Wheeler this week took to the pages of Metro to educate readers on the history of the fair and its ‘avowedly non-snooty’ character whilst also dishing out advice to anyone seeing themselves as a budding Charles Saatchi.
Visitors to Metro.co.uk were also given an insight into the top ten emerging artists of 2013 by the Affordable Art Fair’s Founder Will Ramsay - leaving you with no choice but to heed the advice and build your art collection this March.
Boxing Clever
Posted by Mischief, February 22, 2013
What have Sir Roger Moore, McFly and Gok Wan got in common with boxing champion David Haye? Correct – they have all appeared on QVC.
The Hayemaker’s fitness DVD is now on sale, and first port of call for driving sales was a link-up with the world’s leading TV shopping channel, hitting a mass audience in seconds.
Looking as comfortable on the QVC sofa as he did in the ring, the former WBA heavyweight champion’s appearance generated a five page feature in this week’s Sport Magazine – be sure to pick up your copy today.
Showing off your sheds
Posted by Mischief, February 20, 2013
This year’s Shed of the Year competition from our garden woodcare client Cuprinol is officially underway, welcoming weird and wonderful sheds from all over the country.
To mark the opening we disclosed details the Shed’onomic report, an in-depth look at our shed behaviour that generated headlines alongside some of this year’s standout entries to date in The Daily Telegraph, Daily Mail, Daily Express and The Independent.
Enter your shed here.
