Betfair — A Load of Hot Air
We created two giant 25ft inflatable heads of the main candidates – Ken Livingstone and Boris Johnson – filled with some of the 180,000 litres of hot air they had spoken in the run up to the election. The heads acted as a giant bet-o-meter flown at different heights to show how people were betting on the London elections.
For three days we walked the heads around London taking the bet-o-meter directly to Londoners. Press interviews and photocalls were set up along the route with the inflatable heads acting as a giant media kit.