LateRooms.com — Room With a (Sand) View
We worked with sand artist Mark Anderson to design the world’s first sand hotel, communicating the fact that LateRooms.com has the widest (and most diverse) range of UK hotels.
After eight days of hard labour sculpting 1,000 tonnes of sand, the unique hotel (with the ultimate sea view) was officially opened to paying guests on 23rd July 2008. People could book an overnight stay in the hotel via the LateRooms.com website, but only until the rain washed it away – perfectly communicating the brand’s last minute booking offering as well as positioning LateRooms.com as the online destination for diverse UK hotels.
