1. The Challenge
2. The Solution
3. The Outcomes

To amplify the two central themes of the programme – the possibility of Blair facing trial for war crimes and his obsession with his legacy – we created a mobile advert of 100 Tony Blairs being led from the Houses of Parliament into the most iconic court in the land, Old Bailey Central Criminal Court.

Working with a More4 camera crew, we produced a two minute long viral clip of the ‘behind the scenes’ action, which was seeded on video-sharing sites such as Google Video, YouTube and Kontraband – extending the levels of awareness to a digital audience.