National Geographic Kids — UK Launch
Over 300 pieces of coverage including 12 national print hits and 32 pieces of editorial broadcast coverage including the front page of The Sunday Telegraph, David Bellamy bouncing around on the sofa of BBC Breakfast News and a 20 minute feature on BBC Radio 2 Jeremy Vine show.
The story registered on the Government’s agenda – being debated in Prime Minister’s Question Time – and was used to help launch a new ‘learning outside the classroom’ initiative.
See what PRWeek says.
