National Geographic Kids — UK Launch
Rather than blowing the budget on an expensive launch event, and going against the client’s original brief, we devised a strategy that would lead the media agenda.
We developed a news story that highlighted a problem – the fact 1 in 5 UK kids can’t find the UK on a map of the world – and positioned National Geographic Kids magazine as the solution.
Iconic environmentalist David Bellamy was recruited to front the launch – not only because of his expert knowledge, but because his larger- than-life personality appealed to the crucial parent audience who grew up watching him on television.
