It's nice to win awards, but it's nicer to make a genuine difference to our clients' businesses so that's what we'll continue to do.

A quick bit of LOVEFiLM number crunching later and we found out Fawlty Towers rentals had increased by 26% and Brand's DVD catalogue by 133%. We thought it was interesting - as did The Guardian, Daily Telegraph, Daily Mirror and Metro.

Design company Intercity has done a great job putting the book together over the last six months. We've obviously worked with them to supply the Onitsuka Tiger content and were so impressed with their design credentials we commissioned them to develop the website you're reading now!

A three-week old story from LOVEFiLM has resurfaced in today's Sunday Times - a simple one stat story on how Europe's biggest online film portal has seen a 40% increase in rentals of comedy DVDs as people turn to entertainment to cheer themselves up in credit-crunched times.

Online beauty shop feelunique.com has been given an unbelievably good write-up in Saturday's Daily Express. The piece reads like an ad ("I’ve found a great website where there are loads of luxury brand make-up, skincare, hair care and perfume products at discounted prices"), and has already driven traffic to purchase.

Hopefully the data will start throwing out some "good news" soon!

Shame about the weather, but didn't stop it getting picked up in The Sun, Sky News and GMTV amongst others. And the phone has been ringing off the hook with orders!

It takes months to organise, but today sees the fruits of our labours with coverage including The Sun, Daily Mirror and Hello!, which should lead to lots of money raised.

Well, now we've decided to walk away from it. Why? We always knew it was going to be a tight turnaround and pushed to be involved in the creative direction weeks ago. Unfortunately we weren’t and we ended up being asked to PR a creative we just didn't believe in. It wouldn't be fair on them or us if we'd ploughed on regardless so we've parted company.

Quite simply, irrespective of the size of the client or their budget, we just won’t put our name to something we don’t believe in. Some might think this would be a difficult decision, but in reality it’s an easy one. We wish them the very best of luck with the launch and hope the new brand will be a huge success. Follow up PR Week coverage here.

The custom-made Chevrolet Captiva car is being parked up on British beaches over the summer with Punch & Judy Professors performing shows to families out the back window. We're not directly selling the "family" message, just providing entertainment (courtesy of a brand) that should leave a feel-good association with Chevrolet. Fingers crossed the rain stays off.

DatingDirect.com - with the help of top dress designer Tansy Hamley - has created the work-to-flirt dress, which transforms your outfit from office wear to party wear (at the touch of a few buttons). A neat idea to communicate the "encouraging fun encounters" DatingDirect.com brand proposition.

Hopefully you'll see it in the papers tomorrow and in the shops in the coming months. Early online pick up on The Daily Telegraph and The Daily Mail.

As well as Mischief positioning the site as a must-visit destination for homeowners, Zoopla!'s own data enables us to build the brand's credibility by being an authority on house prices (changing, celebrity and even fictional). After each story we see a direct spike in site registrations - a good example of how PR can build a brand and encourage word-of-mouth recommendation.

Coverage in The Sun and GMTV here.

Coverage highlights include The Guardian, The Times and - most importantly as the majority of Krispy Kreme stores are in London - CityAM, Metro and thelondonpaper.

As it stands highlights include BBC Breakfast News, BBC One O'Clock News and Sky News.

Some nice coverage appeared on sites such as Trendhunter and Adfreak.

Watch the making of here.