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<title>Mischief PR News</title>
<link>http://www.mischiefpr.com/news/</link>
<description>Mischief PR</description>

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<title>Glam-air to go</title>
<link>http://www.mischiefpr.com/news/2010/08/25/glam-air-to-go/</link>
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<description><![CDATA[<p>Airport shopping at Heathrow continues to fly high with a full page fashion feature in today’s Daily Mirror, featuring brands from across the airport and shopping services that truly make every journey better.</p>

<p>Great to see Heathrow’s reputation as a world-class shopping destination highlighted on both the fashion and airport runways! </p>]]></description>
<pubDate>Wed, 25 Aug 2010 13:03:19 GMT</pubDate>
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<title>Drive-in views</title>
<link>http://www.mischiefpr.com/news/2010/08/25/drive-in-views/</link>
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<description><![CDATA[<p>As the trend for staycations continue, Chevrolet celebrated the best of scenic Britain by revealing the nation’s favourite views. The top ten stretched from St. Ives in Cornwall all the way to Loch Coruisk in the Scottish Highlands, which showed that we don’t need to fork out on expensive flights for great scenery. Lake Buttermere took the crown so we installed a four-metre wide gold frame next to the lake for families to enjoy the best view in the country from the comfort of their own car.</p>

<p>The news became a talking point across the country, which provided plenty of great online, broadcast and offline coverage. Print highlights include a full page in the <a href='http://www.mirror.co.uk/2010/08/25/revealed-britain-s-top-10-most-loved-views-115875-22511719/' target='_new'>Daily Mirror, <a href='http://www.telegraph.co.uk/earth/outdoors/7962034/Lake-District-views-voted-best-in-Britain.html' target='_new'>Daily Telegraph</a> and The Sun.</p>]]></description>
<pubDate>Wed, 25 Aug 2010 12:56:44 GMT</pubDate>
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<title>Bank Horror Day</title>
<link>http://www.mischiefpr.com/news/2010/08/25/bank-horror-day/</link>
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<description><![CDATA[<p>It’s the last Bank Holiday before Christmas and according to <a href='http://www.esure.com/' target='_new'>esure</a> it’s going to cause bedlam on our roads.  Their annual ‘Bank Holiday Exodus’ poll reveals that 17.4 million Brits are planning a trip this Bank Holiday weekend and could face a perfect storm for delays (from traffic jams and strike threats to delays and cancellations). </p>

<p>Our story made the front page of the <a href='http://www.express.co.uk/posts/view/195302/Travellers-face-bank-Holiday-hell-for-20m' target='_new'>Daily Express</a>, <a href='http://www.dailymail.co.uk/news/article-1305931/Bank-holiday-hell-17million-perfect-storm-hits-roads-rail.html?ITO=1490' target='_new'>Daily Mail</a>, Daily Mirror, Daily Star, <a href='http://www.metro.co.uk/news/838997-bank-holiday-weekend-of-woe-on-rail-and-roads' target='_new'>Metro</a> and The Independent.  </p>

<p>You have been warned...</p>

<p>
</p>]]></description>
<pubDate>Wed, 25 Aug 2010 12:47:48 GMT</pubDate>
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<title>We're on the road to nowhere...</title>
<link>http://www.mischiefpr.com/news/2010/08/20/were-on-the-road-to-nowhere/</link>
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<description><![CDATA[<p>Stubborn male motorists are too proud to ask for directions and drive for an average of 276 miles a year as a result of being lost, according to a survey by our women’s insurance client <a href='http://www.sheilaswheels.com/' target='_new'>Sheilas’ Wheels</a>.</p>

<p>Whilst men may be going nowhere, the coverage for this story went into top gear with pieces appearing in the <a href='http://www.dailymail.co.uk/news/article-1304639/The-276-mile-price-men-pay-asking-directions.html?ito=feeds-newsxml' target='_new'>Daily Mail</a>, <a href='http://www.express.co.uk/posts/view/194313/Men-spend-276-miles-lost-on-the-roads-' target='_new'>Daily Express</a>, Daily Star, The Daily Telegraph and The Sun. </p>]]></description>
<pubDate>Fri, 20 Aug 2010 16:34:28 GMT</pubDate>
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<title>LOVEFiLM turns heads (and stomachs)</title>
<link>http://www.mischiefpr.com/news/2010/08/20/lovefilm-turns-heads-and-stomachs/</link>
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<description><![CDATA[<p>To mark the release of grizzly horror flick The Human Centipede, <a href='http://www.lovefilm.com/' target='_new'>LOVEFiLM</a> polled its members to discover the most disturbing film of all time. The Exorcist won (spinning) head and shoulders above in a list that included video nasties like The Blair Witch Project, Saw and A Clockwork Orange. Touched a nerve with the media who loved the selection of poltergeists, gore and demonic possession with branded coverage appearing in <a href='http://www.thesun.co.uk/sol/homepage/showbiz/film/3103751/The-Exorcist-voted-the-most-disturbing-film-of-all-time.html' target='_new'>The Sun</a>, Daily Sport, <a href='http://www.metro.co.uk/film/838599-the-exorcist-beats-saw-and-a-clockwork-orange-to-top-horror-spot' target='_new'>Metro</a>, Daily Record and The Herald.</p>

<p>Good to see that LOVEFiLM is still getting cinema lovers’ heads in a spin!</p>]]></description>
<pubDate>Fri, 20 Aug 2010 16:24:30 GMT</pubDate>
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<title>Tiger Talk</title>
<link>http://www.mischiefpr.com/news/2010/08/09/tiger-talk/</link>
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<description><![CDATA[<p>To create some direct-to-consumer buzz around the re-launch of the <a href='http://www.onitsukatiger.com/en-uk' target='_new'>Onitsuka Tiger</a> store in London, we spent this weekend ‘framing’ the best Onitsuka Tiger wearers out and about in the Carnaby Street area. With pictures going up online and people able to tag themselves in them in order to win trainers for a year (12 pairs!), it is driving online branded conversation and creating new ambassadors as well as rewarding existing fans.</p>

<p>A little idea, but big results with double the footfall in store and lots of buzz online.</p>

<p></p>]]></description>
<pubDate>Mon, 09 Aug 2010 23:47:38 GMT</pubDate>
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<title>A Heathrow Photographer</title>
<link>http://www.mischiefpr.com/news/2010/08/06/a-heathrow-photographer/</link>
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<description><![CDATA[<p>Following on from Alain de Botton's A Week at the Airport: A Heathrow Diary book last year, we've built on the initiative by showcasing resident photographer Dennis Stone's A Life at the Airport: A Heathrow Photographer.  The results are a beautiful book designed and published by Mischief (with 5,000 copies being given out at Heathrow), and a photographic exhibition in Terminal 5.</p>

<p>There's been a great media response with double-page spreads in the <a href='http://www.express.co.uk/posts/view/191438/Celebrities-at-Heathrow-Meet-the-man-who-takes-their-pics' target='_new'>Daily Express</a> and <a href='http://www.independent.co.uk/travel/news-and-advice/new-exhibition-reveals-the-comings-and-goings-of-the-worlds-favourite-celebrities-at-heathrow-2044607.html' target='_new'>The Independent</a> being print highlights, and two full days of broadcast (GMTV, BBC News, etc).  However, the greater satisfaction comes through the fact that 78-year old Dennis's hard work has been recgonised (he's also been given the "freedom of the airport"), and his legacy has been captured for all to appreciate. </p>]]></description>
<pubDate>Fri, 06 Aug 2010 09:22:39 GMT</pubDate>
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<title>Vauxhall Motors Bowling Club</title>
<link>http://www.mischiefpr.com/news/2010/08/02/vauxhall-motors-bowling-club/</link>
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<description><![CDATA[<p>Last weekend was the <a href='http://www.benjerry.co.uk/sundae/' target='_new'>Ben &#38; Jerry's Festival</a>, this weekend was <a href='http://www.vauxhallmotorsbc.co.uk' target='_new'>Vauxhall Motors Bowling Club</a> - resurrecting (and bringing it bang up to date) the original Vauxhall Bowling Club formed in 1905. Highlights include a stunning live performance from Man Like Me, tight little sets from DJs Mat Horne and Toddla T, and a stupendous marathon of bowling from all round nice guy <a href='http://twitter.com/rickedwards1' target='_new'>Rick Edwards</a> (right with Mat). 1,000 people through the gate, loads of coverage, and happy faces all round. </p>

<p>Bowls.</p>

<p></p>]]></description>
<pubDate>Mon, 02 Aug 2010 23:09:09 GMT</pubDate>
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<title>Easy like a Sundae morning</title>
<link>http://www.mischiefpr.com/news/2010/07/26/easy-like-a-sundae-morning/</link>
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<description><![CDATA[<p>Ok, not that easy!  25,000 people, 2 days, numerous bands (including Scouting for Girls and the Doves - right), one giant game of pass the parcel, and lots and lots of ice-cream. That was the story of thelast two days as Mischief put on Ben &#38; Jerry's Sundae Festival. </p>

<p>Wow, what an event, and a load of memories for us and festival goers alike. More coverage and demands for tickets than ever before. Moo-vellous.</p>]]></description>
<pubDate>Mon, 26 Jul 2010 18:53:03 GMT</pubDate>
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<title>Cruise to confuse </title>
<link>http://www.mischiefpr.com/news/2010/07/22/cruise-to-confuse-/</link>
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<description><![CDATA[<p>Today our client <a href='http://www.lovefilm.com/welcome/home.html' target='_new'>LOVEFiLM</a> revealed that the Tom Cruise movie Vanilla Sky really is a mission impossible - after a poll of 2,000 members named it the most baffling movie of all time.  The story ties in with the UK release of Chris Nolan’s mind-bender must-see, Inception. Amongst pieces in The Sun, Daily Sport, Daily Star, <a href='http://www.metro.co.uk/film/835778-tom-cruises-vanilla-sky-voted-most-confusing-film-of-all-time' target='_new'>Metro</a>, <a href='http://www.mirror.co.uk/celebs/latest/2010/07/21/cruise-film-voted-most-confusing-115875-22430212/' target='_new'>Daily Mirror</a> - check out the <a href='http://www.dailymail.co.uk/tvshowbiz/article-1296594/Tom-Cruise-film-Vanilla-Sky-tops-poll-frustrating-confusing-films-ever.html' target='_new'>Daily Mail</a> for the full top ten round-up. 
</p>]]></description>
<pubDate>Thu, 22 Jul 2010 15:19:24 GMT</pubDate>
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<title>Not fine by us</title>
<link>http://www.mischiefpr.com/news/2010/07/13/not-fine-by-us/</link>
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<description><![CDATA[<p>Despite UK purse-strings being tightened in recent years, a new survey by our motor insurance client <a href='http://www.esure.com' target='_new'>esure</a> reveals that bad drivers are still forking out their hard-earned cash on motoring fines.  Drivers clock up a massive £200million every year in fines for offences such as speeding, which has clocked up some nice coverage in the <a href='http://www.dailymail.co.uk/news/article-1294154/Every-driver-faces-average-fines-283-lifetime.html?ito=feeds-newsxml' target='_new'>Daily Mail</a> (right), Metro and The Sun. </p>]]></description>
<pubDate>Tue, 13 Jul 2010 11:48:53 GMT</pubDate>
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<title>Glorious Goodwood for Chevrolet</title>
<link>http://www.mischiefpr.com/news/2010/07/06/chevrolet-helps-quench-lyndons-need-for-speed/</link>
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<description><![CDATA[<p>We arranged for The Sunday Telegraph to experience some American rock ‘n’ roll heritage this weekend with client ]]></description>
<pubDate>Tue, 06 Jul 2010 16:04:10 GMT</pubDate>
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<title>Paloma Does Heathrow</title>
<link>http://www.mischiefpr.com/news/2010/07/06/paloma-faiths-style-takes-flight-at-heathrow/</link>
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<description><![CDATA[<p>]]></description>
<pubDate>Tue, 06 Jul 2010 08:45:57 GMT</pubDate>
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<title>And the winner is...</title>
<link>http://www.mischiefpr.com/news/2010/07/01/and-the-winner/</link>
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<description><![CDATA[<p>Man (Olympic champion Jamie Baulch) vs Horse (sprinter Peopleton Brook) was the final race of the <a href='http://www.kempton.co.uk/' target='_new'>Kempton Park</a> card last night.</p>

<p>The horse won...by a distance.  But it was all good fun, entertained the crowd, got Kempton Park talked about (including this huge Page 3 piece in today's <a href='http://www.dailymail.co.uk/news/article-1291049/Olympic-gold-medallist-Jamie-Baulch-takes-horse-100m-race.html?ITO=1490' target='_new'>Daily Mail</a>l) and raised cash for two great charities.</p>

<p>It could have been all so different if only Jamie hadn't slipped at the start...</p>

<p></p>]]></description>
<pubDate>Thu, 01 Jul 2010 08:35:21 GMT</pubDate>
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<title>Strawberries &amp; cream anyone?</title>
<link>http://www.mischiefpr.com/news/2010/06/23/strawberries--cream-anyone/</link>
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<description><![CDATA[<p>Leaving passengers in no doubt that Wimbledon has arrived, <a href='http://www.heathrow.com/' target='_new'>Heathrow</a> is getting into the full swing of the tournament by serving the traditional tennis treat to arriving passengers. Together with a team of airport usherettes (clad in tennis whites of course!) we have been dishing out thousands of British strawberries and lashings of Cornish clotted cream across all terminals to provide passengers with an immediate taste of British sport and culture.</p>

<p>With punnets at Wimbledon costing a whopping £2.50, the story has proved a hit with tennis fans and achieved some great coverage along the way including The Independent</a>, <a href='http://www.dailymail.co.uk/travel/article-1288383/Wimbledon-2010-After-World-Cup-washout-temperatures-set-soar.html' target='_new'>Daily Mail</a>, Daily Mirror, The Times and The Scotsman.</p>

<p>Game, set and match!</p>

<p></p>]]></description>
<pubDate>Wed, 23 Jun 2010 14:02:14 GMT</pubDate>
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<title>Vauxhall Motors Bowling Club</title>
<link>http://www.mischiefpr.com/news/2010/06/21/vauxhall-motors-bowling-club/</link>
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<description><![CDATA[<p>Our latest event for Vauxhall Motors sees us resurrect the great British past-time of lawn green bowling - with top DJ talent, a very cool band, and equally cool celebrities providing the entertainment. Lovely little <a href='http://www.vauxhallmotorsbc.co.uk/' target='_new'>website</a> to go alongside the event with a little help from UK designer <a href='http://www.jamiecullen.net/' target='_new'>Jamie Cullen</a> (his logo on the right).  </p>

<p>It just feels nice, hope it's sunny.</p>

<p></p>]]></description>
<pubDate>Mon, 21 Jun 2010 16:43:43 GMT</pubDate>
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<title>Man vs Horse</title>
<link>http://www.mischiefpr.com/news/2010/06/06/man-vs-horse/</link>
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<description><![CDATA[<p>In our continued mission to drive new racegoers to <a href='http://www.kempton.co.uk/' target='_new'>Kempton Park</a> we've set up a unique race, which is sure to raise eyebrows.  On <a href='http://www.kempton.co.uk/Pages/Page.aspx?PageName=KemptonParkManvsHorse' target='_new'>June 30th</a> Olympic medallist Jamie Baulch is taking on sprint horse Peopleton Brook over 100m.</p>

<p>It's caught a nerve with media: <a href='http://www.telegraph.co.uk/news/picturegalleries/picturesoftheday/7800178/Pictures-of-the-day-3-June-2010.html?image=6' target='_new'>Daily Telegraph</a>, <a href='http://www.timesonline.co.uk/tol/news/uk/article7143881.ece' target='_new'>The Times</a>, <a href='http://www.metro.co.uk/news/829209-they-re-under-starter-s-orders-man-vs-horse' target='_new'>Metro</a>, Independent on Sunday and loads of broadcast featuring the announcement.  Ticket sales are going well too.</p>

<p>Love the pictures (right), which are also providing the collateral for the Surrey racecourse's marketing materials.</p>]]></description>
<pubDate>Sun, 06 Jun 2010 21:26:38 GMT</pubDate>
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<title>Dress to impress</title>
<link>http://www.mischiefpr.com/news/2010/05/28/dress-to-impress/</link>
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<description><![CDATA[<p>Nice result for our client <a href='http://www.lovefilm.com/welcome/home.html' target='_new'>LOVEFiLM</a> this morning, which has come over all girly to welcome SJP and co’s return in Sex and the City 2 at cinemas from today.  Despite all their designer threads, none of the girls could match up to Audrey Hepburn’s Little Black Dress – crowned the ultimate film outfit by over 2,000 LOVEFiLM fashion-conscious members.  Amongst pieces in the Daily Telegraph and Metro, check out the <a href='http://www.dailymail.co.uk/femail/article-1281999/Audrey-Hepburns-little-black-dress-tops-fashion-list.html' target='_new'>Daily Mail's</a> rundown of our top ten, <a href='http://www.independent.co.uk/life-style/fashion/news/audrey-hepburns-little-black-dress-tops-fashion-list-1984507.html' target='_new'>The Independent's</a> write-up and gallery of dresses plus a nice opinion piece from our friends at <a href='http://www.graziadaily.co.uk/talkingpoints/archive/2010/05/28/who-s-the-best-dressed-screen-siren.htm' target='_new'>Grazia</a>. </p>

<p></p>]]></description>
<pubDate>Fri, 28 May 2010 12:57:48 GMT</pubDate>
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<title>TV Addicts</title>
<link>http://www.mischiefpr.com/news/2010/05/24/tv-addicts/</link>
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<description><![CDATA[<p><a href='http://www.qvcuk.com/' target='_new'>QVC</a> was looking for a way to shout about its brand new slot on ITV1’s nightly shopping and gaming destination <a href='http://www.qvcuk.com/ukqic/qvcapp.aspx/app.html/params.file.|zone_landingpage,html/walk.html.|itvmetadrill,html?cm_re=Promos-_-Carousel1-_-QVCteamsupwithITVstheZone/' target='_new'>'The Zone'</a> and tasked us with kicking off conversations about it.</p>

<p>We looked into Brits telly watching habits and discovered that one in ten would rather give up their partners than their TV. We've become a nation of telly addicts with people freely admitting that TV is an integral part of their lives. It certainly got the media interested with pieces running in <a href='http://www.telegraph.co.uk/culture/tvandradio/7756946/One-in-eight-Britons-would-rather-give-up-partner-than-television.html' target='_new'>The Daily Telegraph</a>, <a href='http://www.express.co.uk/posts/view/176841/One-in-10-of-us-loves-TV-more-than-our-partner-' target='_new'>Daily Express</a>, <a href='http://www.dailymail.co.uk/news/article-1280755/Why-women-love-TV-husbands.html' target='_new'>Daily Mail</a>, Daily Star and Daily Sport as well as lots of online hits including <a href='http://www.ok.co.uk/worldinaction/view/22155/Forget-boys-we-heart-our-TV/' target='_new'>OK!</a>.</p>

<p></p>]]></description>
<pubDate>Mon, 24 May 2010 16:51:25 GMT</pubDate>
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<title>Piece at last!</title>
<link>http://www.mischiefpr.com/news/2010/05/19/piece-at-last/</link>
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<description><![CDATA[<p>There's nothing like a good puzzle to while away an evening and this week our client, jigsaw puzzle maker <a href='http://www.jumbo.eu/' target='_new'>Jumbo</a>, undertook a very special task for one jigsaw fan.  86 year old Jack Harris has spent the last seven and a half years piecing together a 5ft-wide jigsaw only to find the 5,000th piece was missing - possibly swallowed by one of his dogs.  Not wishing to put all his hard work to waste, we decided to find the original design and make the one missing piece.  </p>

<p>The puzzle was finally completed yesterday and coverage on this momentous occasion appeared today in <a href='http://www.thesun.co.uk/sol/homepage/features/2978483/Jack-Harris-finished-his-seven-year-jigsaw-with-our-help.html' target='_new'>The Sun</a>, <a href='http://www.dailymail.co.uk/news/article-1279440/Jigsaw-fan-Jack-Harris-finishes-5-000-piece-puzzle-SEVEN-years.html?ito=feeds-newsxml' target='_new'>The Daily Mail</a>, <a href='http://www.mirror.co.uk/news/top-stories/2010/05/19/jack-harris-finally-completes-5-000-piece-jigsaw-puzzle-115875-22268556/' target='_new'>Daily Mirror</a>, Daily Express and <a href='http://www.telegraph.co.uk/news/newstopics/howaboutthat/7737064/Pensioner-finally-completes-5000-piece-jigsaw-after-maker-provides-the-one-missing-piece.html' target='_new'>The Daily Telegraph</a>.  </p>

<p>We've also sent Mr Harris some new (not quite so big) puzzles!</p>

<p> </p>]]></description>
<pubDate>Wed, 19 May 2010 15:26:12 GMT</pubDate>
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<title>The most forward-thinking music of the year</title>
<link>http://www.mischiefpr.com/news/2010/05/16/the-most-forward-thinking-music-of-the-year/</link>
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<description><![CDATA[<p>Is how The Observer music critic Paul Morley describes our Jarvis Cocker-produced 
<a href='http://www.nationaltrust.org.uk/main/w-vh/w-visits/w-events-sounds.htm' target='_new'>National Trust: The Album</a>. Some accolade. Read the full article <a href='http://www.guardian.co.uk/music/2010/may/16/jarvis-cocker-national-trust-morley' target='_new'>here</a>.</p>

<p></p>]]></description>
<pubDate>Sun, 16 May 2010 20:38:52 GMT</pubDate>
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<title>Mischief's first album</title>
<link>http://www.mischiefpr.com/news/2010/05/13/mischiefs-first-album/</link>
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<description><![CDATA[<p>So the news agenda is (rightly so) packed with Camerlegg, but it's nice to see the <a href='http://www.nationaltrust.org.uk/soundsalbum' target='_new'>National Trust: The Album</a> got pick up in <a href='http://www.independent.co.uk/arts-entertainment/music/news/jarvis-cocker-curates-national-trust-album-1972193.html' target='_new'>The Independent</a>, <a href='http://www.dailymail.co.uk/news/article-1277843/Pulp-frontman-Jarvis-Cocker-makes-album--sounds-countryside-National-Trust.html?ito=feeds-newsxml' target='_new'>Daily Mail</a>, The Sun, Daily Mirror, <a href='http://www.telegraph.co.uk/news/newstopics/celebritynews/7714264/Jarvis-Cocker-releases-album-of-tweeting-birds-and-crashing-waves.html' target='_new'>Daily Telegraph</a> and Daily Star. Also been covered extensively on radio and TV (including a lovely piece on <a href='http://news.sky.com/skynews/Home/Showbiz-News/Jarvis-Cocker-National-Trust-Album-Pulp-Man-Releases-Album-of-Birdsong-To-Promote-The-Attractions/Article/201005215630848?f=rss' target='_new'>Sky News</a>). </p>

<p>Hopefully London commuters like it too as it's being pumped out through the Undergound network. Demand for the download was so high yesterday that it crashed the National Trust website - only the second time that's happened (the first was when we gave away National Trust <a href='http://www.mischiefpr.com/news/2010/03/12/a-breath-of-fresh-air/' target='_new'>fresh air</a>).</p>

<p>Onto the difficult second album.</p>]]></description>
<pubDate>Thu, 13 May 2010 08:52:37 GMT</pubDate>
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<title>National Trust: The Album</title>
<link>http://www.mischiefpr.com/news/2010/05/12/national-trust-the-album/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/05/12/national-trust-the-album/</guid>
<description><![CDATA[<p>The brief was to take the <a href='http://www.nationaltrust.org.uk/' target='_new'>National Trust</a> experience to people who would not necessarily consider the organisation. The solution was to work with Jarvis Cocker, best known as the frontman for Pulp, to produce <a href='http://www.nationaltrust.org.uk/soundsalbum' target='_new'>National Trust: The Album</a>, a 33-minute soundtrack of the charity covering 13 of its tranquil and serene sites (including birdsong, crashing waves and wind blowing through grassy fields).  </p>

<p>It launches tomorrow as a free download and will also be played through the London Underground network.  As Jarvis says, it's a "holiday for the ears" and perfectly encompasses Octavia Hill's philosophy for setting up the Trust in the first place: </p>

<p>“The need of quiet, the need of air, the need of exercise, and…the sight of sky and of things growing seem human needs, common to all men”</p>

<p>Let's hope it hits a media nerve.</p>]]></description>
<pubDate>Wed, 12 May 2010 12:19:17 GMT</pubDate>
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<title>Nation of 'netwalkers'</title>
<link>http://www.mischiefpr.com/news/2010/05/12/nation-of-netwalkers/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/05/12/nation-of-netwalkers/</guid>
<description><![CDATA[<p>It’s good to talk (or so we’re told) but it seems our obsession with our phones has reached new levels.  According to <a href='http://www.esure.com/' target='_new'>esure</a>, two thirds of Brits use their mobile to go online or text whilst crossing roads.  The study, which dubs the phenomenon ‘netwalking’, reveals that 16 per cent of us check our email whilst negotiating traffic – and a worrying one in six have had a near miss or accident while using our must-have gadgets.</p>

<p>Cameron may be unpacking his bags at Number 10, but our story seemed to resonate with the media and we got some great coverage in the <a href='http://www.thisislondon.co.uk/standard/article-23832570-road-danger-of-the-netwalkers.do' target='_new'>London Evening Standard</a>, <a href='http://www.express.co.uk/posts/view/174550/Beware-the-netwalkers-talking-texting-road-hazards' target='_new'>Daily Express</a> and <a href='http://www.telegraph.co.uk/technology/news/7712299/Two-thirds-of-Britons-use-mobiles-while-crossing-road.html' target='_new'>Daily Telegraph</a>.</p>

<p>One small step for man...</p>]]></description>
<pubDate>Wed, 12 May 2010 10:48:54 GMT</pubDate>
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<title>Chevrolet Spark</title>
<link>http://www.mischiefpr.com/news/2010/04/30/chevrolet-spark/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/04/30/chevrolet-spark/</guid>
<description><![CDATA[<p>To launch Chevrolet's new Spark car to a "yoof" audience we've been doing something slightly different. The Chevrolet Spark Unscheduled Tour does what it says on the tin, it's an unscheduled tour where the public decides where a number of DJs and headline act play - headlined by indie favourites <a href='http://www.youtube.com/watch?v=K2Dl3VQ2K2U' target='_new'>The Mystery Jets</a>.  </p>

<p>It's got a load of coverage (with the very cool <a href='http://www.trendhunter.com/trends/Chevrolet-Spark1' target='_new'>DJ car</a> being an online conversation point for thousands of sites) and we're two (out of six events) in.  Newcastle was last night, and next week's event is, well, unscheduled...</p>

<p>Vote for the location <a href='http://www.sparkunscheduled.co.uk/' target='_new'>here</a>.</p>

<p></p>]]></description>
<pubDate>Fri, 30 Apr 2010 12:13:05 GMT</pubDate>
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<title>The People's Cup</title>
<link>http://www.mischiefpr.com/news/2010/04/30/the-peoples-cup/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/04/30/the-peoples-cup/</guid>
<description><![CDATA[<p><a href='http://www.kempton.co.uk/' target='_new'>Kempton Park</a>'s "The People's Cup" was run last night. 100 humans took the place of the horses and ran the final furlong. There was no need for a photo finish as local boy Sean Reidy stormed it (right). </p>

<p>Top coverage (BBC Radio 2: Steve Wright &#38; Chris Evans, TalkSPORT, GMTV, Daily Mirror, Metro, etc), top turnout (500% more crowd than on a normal Weds night) and a top night.
</p>]]></description>
<pubDate>Fri, 30 Apr 2010 07:51:38 GMT</pubDate>
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<title>Shop while you watch</title>
<link>http://www.mischiefpr.com/news/2010/04/20/shop-while-you-watch/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/04/20/shop-while-you-watch/</guid>
<description><![CDATA[<p>Is the <a href='http://www.express.co.uk/posts/view/170270/Celebrities-make-QVC-a-hit-in-Britain' target='_new'>Daily Express</a>'s headline for a double-page think piece feature on <a href='http://www.qvcuk.com' target='_new'>QVC</a>, the TV and online shopping channel. We have a number of brands who people have an instant opinion on and QVC is one of them. The challenge is always not to dictate a positioning on people to get them to change their opinion, but to create content that makes people stop, think and reconsider their opinion. It's a subtle difference that (we hope) sets Mischief apart form the rest of the PR crowd.</p>

<p>Today's coverage is a result of month's of hard work, and is a valuable piece that makes people reassess their opinion and hopefully agree with the journalist's brand take-out: "What's not to like?". The next stage is to use this coverage to genuinely benefit the business, as a tool to build momentum with buyers, with presenters, with personalities.</p>

<p>The challenge is ever-present, but it's what motivates us to get up every morning.</p>

<p></p>]]></description>
<pubDate>Tue, 20 Apr 2010 09:51:18 GMT</pubDate>
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<title>It's a Free For All</title>
<link>http://www.mischiefpr.com/news/2010/04/19/its-a-free-for-all/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/04/19/its-a-free-for-all/</guid>
<description><![CDATA[<p>In a bid to attract new racegoers to horseracing a number of courses are offering free entry next Wednesday night (28th April). Our client <a href='http://www.kempton.co.uk/' target='_new'>Kempton Park</a> is taking part in the initiative. So, what do you do to communicate a "Free For All"? Well, you open up the course for a "Free For All" human race. The penultimate race of the evening will see the crowd invited onto the course to run the final furlong for the chance to win The People's Cup and £1,000 prize money.</p>

<p>The Daily Mirror, Daily Star, Metro and BBC Radio 2 liked it.</p>

<p>Low-cost, low-risk, high-impact - giddy up.</p>

<p>
</p>]]></description>
<pubDate>Mon, 19 Apr 2010 09:11:08 GMT</pubDate>
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<title>Stuff at Heathrow</title>
<link>http://www.mischiefpr.com/news/2010/04/08/stuff-at-heathrow/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/04/08/stuff-at-heathrow/</guid>
<description><![CDATA[<p>Hot on the heels of the <a href='http://www.mischiefpr.com/news/2010/03/30/grazia-at-heathrow/' target='_new'>Grazia</a> fashion shoot at Heathrow, comes a 9-page editorial gadget shoot at the airport from Stuff magazine (our favourite image right).  All pushes the multitude of (tax-free) gadgets available at the airport as well as following our strategy of opening up the airport so people reconsider the way they think about Heathrow.  </p>

<p>Good Stuff.</p>

<p></p>]]></description>
<pubDate>Thu, 08 Apr 2010 09:07:33 GMT</pubDate>
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<title>Easter Egg Head</title>
<link>http://www.mischiefpr.com/news/2010/04/05/easter-egg-head/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/04/05/easter-egg-head/</guid>
<description><![CDATA[<p>So, who is the tastiest star in Hollywood?  Right now it's Twilight heart-throb star Robert Pattinson. </p>

<p>So, what do you do to if you're LOVEFiLM, Europe's biggest film and TV entertainment brand? You make a life-size chocolate head of him and offer it out as a competition prize (obviously).</p>

<p>Why? <a href='http://www.lovefilm.com/features/competition.html?editorial_id=22348' target='_new'>Traffic</a>, <a href='http://www.lovefilm.com/features/competition.html?editorial_id=22348' target='_new'>traffic</a>, <a href='http://www.lovefilm.com/features/competition.html?editorial_id=22348' target='_new'>traffic</a> and <a href='http://www.telegraph.co.uk/news/newstopics/celebritynews/7547026/Robert-Pattinson-created-from-chocolate.html' target='_new'>coverage</a>, <a href='http://ok.co.uk/celebnews/view/20328/Robert-Pattinson-Twilight-star-has-a-chocolate-transformation/' target='_new'>coverage</a>, <a href='http://www.dailystar.co.uk/news/view/129146/Twilight-Robert-Pattinson-bite-size-/' target='_new'>coverage</a> of course.</p>

<p>Sweet.  </p>

<p></p>]]></description>
<pubDate>Mon, 05 Apr 2010 18:54:33 GMT</pubDate>
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<title>Artballing for Chevrolet</title>
<link>http://www.mischiefpr.com/news/2010/04/05/artballing-for-chevrolet/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/04/05/artballing-for-chevrolet/</guid>
<description><![CDATA[<p>To support the <a href='http://www.uk.chevrolet-cruze.eu/' target='_new'>Chevrolet Cruze</a> "changing the rules" proposition we linked up with ex-England cricket captain and now contemporary "rule-changing" artist Michael Vaughan to produce the world's biggest "artballing" painting.</p>

<p>The cricketing legend whacked and threw 5,000+ cricket balls against a canvas to create this unique image if the Chevrolet Cruze (right). It was a great day, and media seemed to like it too featuring in the London Evening Standard, <a href='http://www.telegraph.co.uk/culture/5171192/Michael-Vaughan-Batty-about-art.html' target='_new'>Telegraph Online</a> and Sun Online - as well as hundreds of trends and motoring websites, forums and blogs.</p>

<p>Mini-documentary of the day <a href='http://www.chevrolet.co.uk/cars/cruze/gallery/video.html' target='_new'>here</a>.</p>

<p></p>]]></description>
<pubDate>Mon, 05 Apr 2010 17:47:21 GMT</pubDate>
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<title>Grazia at Heathrow</title>
<link>http://www.mischiefpr.com/news/2010/03/30/grazia-at-heathrow/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/03/30/grazia-at-heathrow/</guid>
<description><![CDATA[<p>Part of our (self-imposed) remit is to try and open up the doors of <a href='http://www.heathrow.com' target='_new'>Heathrow</a> airport with activity that raises and eye-brow (or two) and gets people to reconsider the way they think about the airport.</p>

<p>We invited Grazia to use T5 as a backdrop for an editorial shoot - the first one by a fashion magazine - and the results are spread across six pages in this week's issue.  It's a cross between Mad Men and David Lynch, with a plug for the high-end retail offering (over 500 stores including Gucci, Prada and Mulberry) and, by default, shows the incredible architecture of Richard Roger's T5.</p>

<p>Behind the scenes video <a href='http://www.youtube.com/watch?v=AG9gt4HIJvk' target='_new'>here</a>.</p>

<p></p>]]></description>
<pubDate>Tue, 30 Mar 2010 09:49:31 GMT</pubDate>
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<title>A breath of fresh air</title>
<link>http://www.mischiefpr.com/news/2010/03/12/a-breath-of-fresh-air/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/03/12/a-breath-of-fresh-air/</guid>
<description><![CDATA[<p><a href='http://www.nationaltrust.org.uk/main/' target='_new'>National Trust</a> is one of our recent client wins - and one we are (obviously) loving.  To announce the fact that it's opening its doors to everyone for free next weekend (20-21st March), we've bottled some of the fresh air from three of its locations and are giving it away to stressed out city workers.</p>

<p>It's a simple idea, and we've had loads of requests come in - and media like it too including the <a href='http://www.express.co.uk/posts/view/162660/Bottled-A-breath-of-fresh-air' target='_new'>Daily Express</a>, The Sun, <a href='http://www.telegraph.co.uk/earth/earthnews/7419759/Bottled-air-given-out-by-National-Trust.html' target='_new'>Daily Telegraph</a>, <a href='http://www.metro.co.uk/weird/817119-bottled-fresh-air-offered-to-city-workers-to-relieve-stress' target='_new'>Metro</a> and London Evening Standard.  It's gone big regionally too.</p>

<p>The idea was inspired by this quote from Octavia Hill, the National Trust founder: </p>

<p>“The need of quiet, the need of air, the need of exercise, and…the sight of sky and of things growing seem human needs, common to all men.”</p>

<p></p>]]></description>
<pubDate>Fri, 12 Mar 2010 10:20:55 GMT</pubDate>
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<title>Mischief fun and Games</title>
<link>http://www.mischiefpr.com/news/2010/03/02/mischief-fun-and-games/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/03/02/mischief-fun-and-games/</guid>
<description><![CDATA[<p>I reckon that our approach is maybe a little bit different than most PR agencies.  Firstly we're not even sure we're a PR agency as a lot of the stuff we do isn't "traditional" PR, but then again it's hard to define what is "traditional" and "non-traditional" and, to be honest, we don't spend that much time worrying about it.  Instead, we just get on with the job in hand and try and help our clients by giving them creative solutions to their problems.</p>

<p>Another thing we're not is a "specialist" agency.  We have lots of motoring clients, but we aren't a motoring specialist.  We have lots of charity clients, but we aren't a third sector specialist.  We have lots of FMCG clients, but we aren't a food specialist.  We are "specialists" at building brands and making them famous for the right reasons.  </p>

<p>All that said, we're pretty chuffed to be nominated as best PR team at the specialist gaming awards MCV for our work on our gaming clients <a href='http://www.sega.co.uk/' target='_new'>SEGA</a> and <a href='http://www.ea.com/' target='_new'>EA</a>.  Fingers crossed.</p>]]></description>
<pubDate>Tue, 02 Mar 2010 09:32:13 GMT</pubDate>
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<title>B-b-b-beatboxing</title>
<link>http://www.mischiefpr.com/news/2010/02/25/b-b-b-beatboxing/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/02/25/b-b-b-beatboxing/</guid>
<description><![CDATA[<p>We're kicking off our third year of the <a href='http://www.ukbeatboxchampionships.com/' target='_new'>Vauxhall UK Beatbox Championships</a>, which is a brilliant concept and hits a perfect demographic for the ever-relevant <a href='http://www.vauxhall.co.uk/' target='_new'>Vauxhall</a> car brand.  This year we've created a nice piece of "sticky" content in the form of a Corsa-shaped working microphone (right), which we hope will kick-off a load of branded conversations.</p>

<p>B-b-b-b-bad (sorry).</p>

<p></p>]]></description>
<pubDate>Thu, 25 Feb 2010 10:58:40 GMT</pubDate>
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<title>Don&acirc;t let the bed bugs bite</title>
<link>http://www.mischiefpr.com/news/2010/02/17/dont-let-the-bed-bugs-bite/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/02/17/dont-let-the-bed-bugs-bite/</guid>
<description><![CDATA[<p>Ever wondered what was lying next to you during a good night’s sleep? Well, wonder no more.  The answer is 10 million bed bugs.</p>

<p>Our client <a href='http://www.sheilaswheels.com' target='_new'>Sheilas’ Wheels</a> has done a spot of undercover research and found that half a million Brits wash their bed sheets just three times a year with Londoners named as the worst culprits.  Under 25s were also found to have the dirtiest bed sheets as one in 10 admitted to washing theirs just six times a year.  And if that doesn’t make you itch and want to put the washing on as soon as you get home, perhaps these pieces will – <a href='http://www.express.co.uk/posts/view/158602/Secret-of-Britons-dirty-bedsheets-is-aired-in-public' target='_new'>Daily Express</a>, <a href='http://www.mirror.co.uk/news/top-stories/2010/02/17/who-s-been-sleeping-in-your-bed-10m-bugs-115875-22048357/' target='_new'>Daily Mirror</a> and <a href='http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article7029484.ece' target='_new'>The Times</a>.</p>

<p>
</p>]]></description>
<pubDate>Wed, 17 Feb 2010 14:33:21 GMT</pubDate>
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<item>
<title>Is it a bird? Is it a plane? </title>
<link>http://www.mischiefpr.com/news/2010/02/11/is-it-a-bird-is-it-a-plane-/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/02/11/is-it-a-bird-is-it-a-plane-/</guid>
<description><![CDATA[<p>No, it's Parrot AR.Drone... And the coverage keeps on flying in. It seems there is no stopping <a href='http://www.parrot.com/uk' target='_new'>Parrot</a>’s AR.Drone. Today saw the flying machine splash onto the front cover of Stuff magazine and featured as the #2 hot new gadgets – not bad considering Apple’s iPad is #1!</p>

<p>With tech-bible Wired magazine, amongst others, featuring the ‘gadget of the year’ in the not too-distant-future, the AR.Drone is heading up, up and away.</p>

<p></p>]]></description>
<pubDate>Thu, 11 Feb 2010 13:51:41 GMT</pubDate>
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<title>Why are we waiting?</title>
<link>http://www.mischiefpr.com/news/2010/02/04/why-are-we-waiting/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/02/04/why-are-we-waiting/</guid>
<description><![CDATA[<p>Shoppers beware! On High Streets across the country Brits are seeing red as they wait in line, admitting that they suffer from “queue rage” after just three minutes, according to (our new client) multimedia retailer <a href='http://www.qvcuk.com' target='_new'>QVC</a>.  Other top shopping hates include unhelpful shop assistants, busy stores, poor quality goods and a lack of available colours or sizes.  Stroppy shoppers admit to arguing with their partner, throwing tantrums and even bursting into tears...!</p>

<p>The story certainly resonated with the media and we got some great coverage in <a href='http://www.express.co.uk/posts/view/156075/3-minutes-time-it-takes-for-us-to-get-queue-rage-' target='_new'>Daily Express</a>, Daily Telegraph, Metro, <a href='http://www.mirror.co.uk/news/top-stories/2010/02/04/a-waity-issue-115875-22017225/' target='_new'>Daily Mirror</a>, <a href='http://www.dailystar.co.uk/posts/view/120488' target='_new'>Daily Star</a> and on BBC Radio Five Live today.</p>

<p></p>]]></description>
<pubDate>Thu, 04 Feb 2010 14:39:46 GMT</pubDate>
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<title>One enchanted evening</title>
<link>http://www.mischiefpr.com/news/2010/01/27/one-enchanted-evening/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/01/27/one-enchanted-evening/</guid>
<description><![CDATA[<p>Tomorrow sees our most exciting Vauxhall Motors event yet - <a href='http://www.vauxhalliceskate.com/' target='_new'>Vauxhall Ice Skate</a>. Confirmed on the bill is Paloma Faith, Coco Sumner (of Sting's daughter fame, George Lamb and Mr Hudson.  We've had record ticket requests, loads of coverage, a full media guestlist and a whole load of "names" who want to get on the ice!  </p>

<p>We're busy putting the finishing touches to the set (designed by Tabitha and Tom of Florence and the Machine fame).  Should be fun.</p>

<p></p>]]></description>
<pubDate>Wed, 27 Jan 2010 11:46:25 GMT</pubDate>
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<title>Who's a pretty boy then?</title>
<link>http://www.mischiefpr.com/news/2010/01/22/whos-a-pretty-boy-then/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/01/22/whos-a-pretty-boy-then/</guid>
<description><![CDATA[<p>The secret is out and it may raise a few perfectly groomed eyebrows as one in ten men have admitted to using their partner’s make up! It seems men just can’t get enough of their ‘guyliner’ and ‘manscara’, but be careful ladies, as a fifth of men polled by <a href='http://www.sheilaswheels.com/' target='_new'>Sheilas Wheels Home Insurance</a> admitted to causing damage in the home with a beauty gadget or product - hair straighteners were named the worst offenders. </p>

<p>The story seemed to entertain the media and we got some great coverage today in the <a href='hhttp://www.express.co.uk/posts/view/153287/Own-up-chaps-you-have-been-slapping-on-the-wife-s-make-up' target='_new'>Daily Express</a>, The Sun, and <a href='http://www.dailymail.co.uk/femail/article-1244945/Britains-pretty-boys-turning-partners-make-bags.html' target='_new'>Daily Mail</a>. </p>

<p> 
</p>]]></description>
<pubDate>Fri, 22 Jan 2010 13:39:51 GMT</pubDate>
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<title>Ooh la LOVEFiLM!</title>
<link>http://www.mischiefpr.com/news/2010/01/08/ooh-la-lovefilm/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/01/08/ooh-la-lovefilm/</guid>
<description><![CDATA[<p>To see the noughties out in true spectacular style, our client <a href='http://www.lovefilm.com/' target='_new'>LOVEFiLM</a> polled its members to reveal film fans' ultimate films of the last decade.  Baz Luhrmann’s all singing, all dancing musical romp <a href='http://www.lovefilm.com/film/Moulin-Rouge/6754/' target='_new'>Moulin Rouge!</a> stole the show to take the number one spot, with ]]></description>
<pubDate>Fri, 08 Jan 2010 14:31:50 GMT</pubDate>
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<title>Joe Mad</title>
<link>http://www.mischiefpr.com/news/2010/01/07/joe-mad/</link>
<guid isPermaLink='true'>http://www.mischiefpr.com/news/2010/01/07/joe-mad/</guid>
<description><![CDATA[<p>Yesterday we had the privilege of <a href='http://www.joemadfan.com/' target='_new'>Joe Madureira</a> in the office. He's one of the most influential comic book artists of all time (including Marvel's X-Men, Spiderman, etc). Why was he at Mischief HQ? Because he's the brains behind <a href='http://www.thq.co.uk/' target='_new'>THQ</a>'s latest game <a href='http://www.darksiders.com/' target='_new'>Darksiders</a>. Fortunately we've been getting the game some good publicity so he's a fan of Mischief. We're hoping he'll do us a drawing and transform us into superheroes.</p>

<p></p>]]></description>
<pubDate>Thu, 07 Jan 2010 13:50:16 GMT</pubDate>
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<title>Up, Up and Away</title>
<link>http://www.mischiefpr.com/news/2010/01/07/up-up-and-away/</link>
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<description><![CDATA[<p>According to our electronics client <a href='http://www.parrot.com/uk' target='_new'>Parrot</a> the future has arrived...well, in the video gaming sense.  They have created the AR.Drone, the first quadrocopter (think a helicopter but with four blades) using augmented reality and piloted by Wi-Fi. In simple terms, it means you can control this robotic marvel using an iPhone, the cameras on it give you a pilot’s perspective and you’ll soon be shooting down enemy planes inside your living room using the technology known as augmented reality.  </p>

<p>Since being unveiled at the CES in Las Vegas this week, it has had journalists salivating calling it "the future of gaming". A full page in today's Metro as well as coverage in <a href='http://www.telegraph.co.uk/technology/ces/6939359/CES-2010-the-most-awesome-iPhone-video-game.html' target='_new'>Daily Telegraph</a>, <a href='http://www.guardian.co.uk/technology/2010/jan/06/ces-iphone-controlled-drone' target='_new'>The Guardian</a>, <a href='http://www.thisislondon.co.uk/standard/article-23791623-toy-helicopter-for-techies-to-race-in-the-living-room.do' target='_new'>Evening Standard</a> and most of the nationals.</p>

<p>Needless to say strategic seeding has meant it's gone crazy online (type Parrot A.R Drone into your search engine to see the results).</p>

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<pubDate>Thu, 07 Jan 2010 10:48:22 GMT</pubDate>
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<title>Chore Wars</title>
<link>http://www.mischiefpr.com/news/2010/01/07/chore-wars/</link>
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<description><![CDATA[<p>If you think you are the only one who gets annoyed when your other half doesn’t do their share of the housework, then you are sadly mistaken.   The average couple spends 40 minutes a day arguing about household chores – the equivalent to 10 days a year! – according to esure home insurance.  Seems to have hit a nerve with pick up today in the <a href='http://www.dailymail.co.uk/femail/article-1241161/The-40-minute-chore-wars-How-couples-spend-hours-arguing-didnt-washing-up.html' target='_new'>Daily Mail</a>, <a href='http://www.express.co.uk/posts/view/150141/At-least-we-still-have-time-for-a-row' target='_new'>Daily Express</a>, <a href='http://www.mirror.co.uk/news/top-stories/2010/01/07/daily-40min-chore-rows-115875-21948139/' target='_new'>Daily Mirror</a>, Daily Sport and <a href='http://www.telegraph.co.uk/family/6939969/Couples-spend-40-mins-arguing-over-household-chores.html' target='_new'>Daily Telegraph</a>.</p>

<p>The biggest bug bears?  Leaving clothes strewn around the house, putting off home improvements and not doing the washing up.  Funnily enough the same as Mischief's office annoyances.</p>

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<pubDate>Thu, 07 Jan 2010 09:30:50 GMT</pubDate>
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<title>Vauxhall Ice Skate</title>
<link>http://www.mischiefpr.com/news/2010/01/01/vauxhall-ice-skate/</link>
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<description><![CDATA[<p>Following on from our Vauxhall Motors summer <a href='http://www.mischiefpr.com/news/2009/06/28/get-your-skates-on/' target='_new'>roller-disco</a> event we're now putting on Vauxhall Ice Skate, the last ice skate of the season. The event website is now live at <a href='http://www.vauxhalliceskate.com/' target='_new'>www.vauxhalliceskate.com</a> and has been getting some nice pick up in trend and listings press. Really nice identity from illustrator <a href='http://www.siscottstudio.com/' target='_new'>Si Scott</a> who has designed the logo (right) and ice skates. Paper artist <a href='http://www.helenmusselwhite.com//' target='_new'>Helen Musselwhite</a> created the frozen lake scene background for the website. </p>

<p>Some top name DJs performing, celeb attendees and a "enchanted evening" theme should make it an event to remember.</p>

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<pubDate>Fri, 01 Jan 2010 12:34:01 GMT</pubDate>
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<title>The Twitterati</title>
<link>http://www.mischiefpr.com/news/2009/12/19/the-twitterati/</link>
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<description><![CDATA[<p>INQ Mobile is a new client with a brief to launch their new phone with an inbuilt Twitter function. To get it out the blocks - and with a very short turnaround time - we identified 2009's most influential Tweeters (a.k.a the Twitterarti). It's simple, it's cost-effective and it drew attention to the phone's Twitter capabilities.  Coverage included the <a href='http://www.telegraph.co.uk/technology/twitter/6832287/Most-influential-British-Twitter-users-revealed.html' target='_new'>Daily Telegraph</a>, <a href='http://www.dailymail.co.uk/sciencetech/article-1236629/Peter-Cashmore-influential-Twitterer-Britain.html' target='_new'>Daily Mail</a>, Metro and The Sun, but the real value comes in the hundreds of online INQ conversations stimulated by the story.  </p>

<p>Oh, and we commissioned some nice Twitter art, made from thousands of Twitter logos, to support it too (Stephen Fry on the right), which is getting some nice <a href='http://ok.co.uk/celebnews/view/17108/McFly-s-Dougie-Poytner-and-Tom-Fletcher-beat-Jonathan-Ross-is-Twitter-war/' target='_new'>pick up</a>.</p>

<p>Tweet, tweet.</p>

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<pubDate>Sat, 19 Dec 2009 19:17:14 GMT</pubDate>
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<title>A nice end to the week</title>
<link>http://www.mischiefpr.com/news/2009/12/11/a-nice-end-to-the-week/</link>
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<description><![CDATA[<p>Last night we travelled to Vienna to pick up a European Excellence Award for our work on <a href='http://www.amazon.co.uk/Week-Airport-Heathrow-Diary/dp/1846683599/ref=sr_1_1?ie=UTF8&#38;s=books&#38;qid=1260547567&#38;sr=8-1' target='_new'>Heathrow: The Book</a>. It was a really nice ceremony, and obviously good to pick up an award.  However, what was even better news is that National Geographic magazine has done a big feature on the campaign as part of its "celebrating aviation" issue, which has been put directly into the hands of people like Gordon Brown and...Barack Obama!  </p>

<p>The aviation industry gets a bad press, and it's sometimes easy to forget the huge impact cheaper accessible global travel has actually made to world economies, culture and growth.  Anyway, enough of the campaigning, but it's a happy Friday thought that the President of the US may spend his weekend reading our work.</p>

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<pubDate>Fri, 11 Dec 2009 16:07:24 GMT</pubDate>
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<title>Marketing's PR Agency of the Year</title>
<link>http://www.mischiefpr.com/news/2009/12/08/marketings-pr-agency-of-the-year/</link>
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<description><![CDATA[<p>We've just found out that Mischief has been named Marketing's PR Agency of the Year 2009. We're delighted to win and would like to take this opportunity to thank our clients once again for the continued support and backing they give to our ideas. There's still plenty left to achieve this year though so after a quick toast it's back to work.</p>]]></description>
<pubDate>Tue, 08 Dec 2009 10:54:00 GMT</pubDate>
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<title>Match of the Grey</title>
<link>http://www.mischiefpr.com/news/2009/11/27/match-of-the-grey/</link>
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<description><![CDATA[<p>Turns out being a top football manager is more stressful than anyone realised – we did some research for cult video game Football Manager 2010 which showed that the average manager’s barnet goes grey in just six years. Crikey. </p>

<p>We’ve seen pick-up for the story so far in <a href='http://www.thesun.co.uk/sol/homepage/news/2748085/Managing-top-football-club-can-turn-hair-grey-in-6-years-research-shows.html' target='_new'>The Sun</a>, <a href='http://www.mirror.co.uk/news/top-stories/2009/11/27/footie-turns-bosses-grey-115875-21853724/' target='_new'>Daily Mirror</a>, Daily Star, Daily Express and Daily Sport and a fair few radio stations, which will hopefully get the game on people's radars pre-Christmas.</p>

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<pubDate>Fri, 27 Nov 2009 16:05:52 GMT</pubDate>
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<title>Merry Kiss-mas</title>
<link>http://www.mischiefpr.com/news/2009/11/26/merry-kiss-mas/</link>
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<description><![CDATA[<p>Helping to make "every journey better" at Heathrow we've installed giant pieces of mistletoe at the arrival gates in every terminal. It's a bit Love Actually and actually really lovely to watch people react to the sprigs. Media think so too with some nice coverage in Metro, The Sun, London Evening Standard and a fair few radio stations. More to come with lots of photographers booked in for shoots. </p>

<p>Makes you feel all, well, Kiss-massy.</p>]]></description>
<pubDate>Thu, 26 Nov 2009 22:06:27 GMT</pubDate>
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