Another thing we're not is a "specialist" agency. We have lots of motoring clients, but we aren't a motoring specialist. We have lots of charity clients, but we aren't a third sector specialist. We have lots of FMCG clients, but we aren't a food specialist. We are "specialists" at building brands and making them famous for the right reasons.

All that said, we're pretty chuffed to be nominated as best PR team at the specialist gaming awards MCV for our work on our gaming clients SEGA and EA. Fingers crossed.

B-b-b-b-bad (sorry).

Our client Sheilas’ Wheels has done a spot of undercover research and found that half a million Brits wash their bed sheets just three times a year with Londoners named as the worst culprits. Under 25s were also found to have the dirtiest bed sheets as one in 10 admitted to washing theirs just six times a year. And if that doesn’t make you itch and want to put the washing on as soon as you get home, perhaps these pieces will – Daily Express, Daily Mirror and The Times.

With tech-bible Wired magazine, amongst others, featuring the ‘gadget of the year’ in the not too-distant-future, the AR.Drone is heading up, up and away.

The story certainly resonated with the media and we got some great coverage in Daily Express, Daily Telegraph, Metro, Daily Mirror, Daily Star and on BBC Radio Five Live today.

We're busy putting the finishing touches to the set (designed by Tabitha and Tom of Florence and the Machine fame). Should be fun.

The story seemed to entertain the media and we got some great coverage today in the Daily Express, The Sun, and Daily Mail.

Since being unveiled at the CES in Las Vegas this week, it has had journalists salivating calling it "the future of gaming". A full page in today's Metro as well as coverage in Daily Telegraph, The Guardian, Evening Standard and most of the nationals.

Needless to say strategic seeding has meant it's gone crazy online (type Parrot A.R Drone into your search engine to see the results).

The biggest bug bears? Leaving clothes strewn around the house, putting off home improvements and not doing the washing up. Funnily enough the same as Mischief's office annoyances.

Some top name DJs performing, celeb attendees and a "enchanted evening" theme should make it an event to remember.

Oh, and we commissioned some nice Twitter art, made from thousands of Twitter logos, to support it too (Stephen Fry on the right), which is getting some nice pick up.

Tweet, tweet.

The aviation industry gets a bad press, and it's sometimes easy to forget the huge impact cheaper accessible global travel has actually made to world economies, culture and growth. Anyway, enough of the campaigning, but it's a happy Friday thought that the President of the US may spend his weekend reading our work.

We’ve seen pick-up for the story so far in The Sun, Daily Mirror, Daily Star, Daily Express and Daily Sport and a fair few radio stations, which will hopefully get the game on people's radars pre-Christmas.

Makes you feel all, well, Kiss-massy.

Welcome to 'The Late Debate', a story from esure home insurance, which is all over the papers today.

Our study for esure shows that just seven per cent of employers actually trust the reasons their staff give for not being on time for work. It also revealed that we regularly blame problems at home for our lateness, with some of the worst excuses including not being able to shut a window, getting locked in or out of the house and flooding from washing machines.

We're picturing panicked commuter faces this morning as they read the news in papers including Daily Express, Metro and Daily Telegraph.

We're shortlisted for two European Excellence Awards for the Heathrow: The Book campaign (Best Campaign and Automotive & Transport). It's selling very well and a perfect Christmas present (nudge, nudge, wink, wink, available on Amazon).

I'll say it again. Nice one, Harry.

The lucky recipient of the "golden number" will be able to call Harry anytime they want to ask real managerial advice - helping them with their virtual football management.

Fingers crossed it'll get some nice pick up, and communicate the fact Football Manager 2010 is the closest experience to real football management.

Awards are always a nice bonus and give the company a lift, but the satisfaction of our clients (rather than ourselves) is always our number one aim. We’re convinced tonight won’t be our night, but in a time of economic uncertainty all around us, we feel good and are excited about what we’re doing and achieving for our clients. Long may that continue.

If you create the conversation people will talk.

Quite a proud moment seeing our first Mischief book delivered from the printers.

We also produced a nice piece of content with Trevor Baylis OBE telling us how he "changed the rules" to make mass communication accessible in the Developing World through his wind-up radio. The guy is a legend. Watch the video here.

Traffic to the site has gone mad and, according to Elle, Bella is pretty happy with the coverage...

Last week the racecourse was the setting for a race-y, err, race, as four naked Lady Godivas charged bareback around the Surrey course. The fine filly action was picked-up by the Daily Express, Daily Star, The Sun and Nuts who all agree that the riding beauties will be the ‘mane’ attraction at Ladies’ Day on Saturday 5th September.

Roll on September 28th when it'll be in the shops.

It's a nice story (at least The Evening Standard, Metro, The Guardian, The Times and New York Times and a whole load of broadcast think so). BUT, it's much more than a story - it's going to be the first Mischief book, which will be available from all good bookshops come late September (even competitor airports). Alternatively pre-order from Amazon here.

Such a cool project to be doing and big credit to Heathrow for opening up the airport to literary critique. Why? Well, as Alain says: "You might not end up liking what I write, but that seems to me less important than the overall purpose of having a writer-in-residence at a desk in a terminal. It's an invitation for everyone to start thinking more creatively about the airport, it's a way of saying that Heathrow, for all its well-known troubles, is very much a place to notice."

It's proving a hit with footy fans and with a nice write up in Sport magazine today (right) applications are sure to carry on flying in.

Super news for a super brand.

Queens of Noize, Sophie Ellis Bextor, Remi Nicole, Alfie Allen and Carl Barat will be providing the tunes for 400-odd roller-skaters. Apply for tickets here.

Nice legs Claud (right).

All you have to do to get the chance to stay in one of these temporary hotel rooms is apply online at GreatRooms, but be quick because a preview of the campaign in Friday's London Lite led to a hundreds of applications and requests are still coming in thick and fast.