National Trust Raleigh Ritchie 50 Things

Rediscovering The Power of the Stick with National Trust

July 28, 2016 / National Trust

To mark the start of the summer holidays, we worked with the National Trust to rediscover the power of the humble stick.

Research commissioned by the conservation charity revealed that children are spending just half as much time playing outdoors than their parents’ generation - despite 84% of parents believing that outdoor play is vital for developing their child’s imagination and creativity. What’s more, we found that the simple stick was voted the best ‘toy’ for fuelling children’s imaginative play and creativity skills.

To celebrate the simple stick and the vivid imagination of children, we enlisted ‘Game of Thrones’ star ‘Grey Worm’, A.K.A. musician Raleigh Ritchie, to partner with the National Trust and pen an exclusive rap designed to encourage families to get outdoors together this summer.

The launch of the rap signals the start of the National Trust’s ’50 Things To Do Before You’re 11 ¾ initiative’, aiming to encourage young children to embark on a relationship with nature.

The story was featured on BBC Breakfast, BBC London News, Newsround and the Channel 5 News and appeared in print across nine national newspapers including The GuardianMail OnlineDaily Mirror and Daily Express.

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