Vodafone Shakespeare 007

Shakespeare Goes Mobile

April 25, 2016 / Vodafone

On the 400th anniversary of Shakespeare's death, Vodafone and the British Library made some of the earliest and rarest editions of Shakespeare's plays available to all, allowing people to innovatively download the Bard's most popular works from specially-designed interactive wallpaper featuring virtual library bookshelves.

The pop-up Digital Library provided new access to free digital copies of the quartos by allowing people to simply scan the QR codes printed on the virtual books, and popped up to the delight of the public as part of the Feast of St George in Trafalgar Square.

With its next step seeing the Digital Library tour the UK from Edinburgh to Penzance between April 25 - 30th, Brits up and down the country are getting the chance to enjoy some cultural classics for absolutely free.

Show-stopping coverage to date includes the Daily Telegraph, Daily Mirror & The Guardian, amongst a whole ensemble cast of others.

Vodafone Shakespeare 005
Mischief Awards V2 Type
Mischief News V1 Title
Mischief Home V2 Type
Mischief PR