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Asda say ‘I do’ to avocado proposals

March 01, 2018

Newsjack alert: we’ve been busy jumping on the latest millennial trend.

Following the news that trendy millennials are popping the question with a ring stuck inside an avocado, we went to Asda with a proposal…

To help those with the big avo ask, we announced that Asda’s store in Clapham was introducing a ‘Perfect for Proposal’ sticker system, labelling the avocados that are ripe to guide loved-up Brits down the aisle – the produce aisle that is – for the perfect proposal.

Mischief helped Asda introduce an avocado-friendly Four Cs system, designed to reflect the guide diamond experts follow when it comes to ring shopping. This included colour, complexion, cut and creaminess aiming to make the proposal process easier for those following the trend.

Loads of media said ‘I do’ to the story, with highlights on The Sun, Metro and The Independent

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