This week, Tate & Lyle have been celebrating 140 years of sugar refining in London, and we have been busy giving the nation a slice of the action by ‘Celebrating Together’ for the iconic British Sugar brand.
To share some baking love, Mischief developed a three pronged approach to get the nation talking about all things CAKE!
This included commissioning research into the cake trends of the future, working with food artists the Tattooed Bakers to create a show-stopping 15 tier cake inspired by the nation’s favourite cakes, and even giving consumers a slice of the action by serving delicious cupcakes at Kings Cross station from Tate & Lyle.
Our giant cake included fourteen tiers of cake flavours from the last 14 decades that Tate & Lyle has been in business – and a fifteenth tier inspired by AI and space travel themed cakes of the future. The future gazing report, accompanied by shots of the cake creation, formed the basis for a story on Tate & Lyle and how it has helped the nation celebrate together for 140 years.
A sweet spread of coverage was achieved on Mirror Online, Daily Mirror, The Times, The Telegraph and on BBC London Radio - now that really is the icing on top of the cake!