Menu
Lego Bugatti Chiron Scenic Shot Next To Real Bugatti Chiron Jpg

Full speed ahead with LEGO Bugatti Chiron

June 12, 2018

This month in Denmark, LEGO® Group and supercar company, Bugatti announced to the world that they’d joined forces to create an incredible 3,500 piece LEGO® Technic set.

Team Mischief went full speed ahead and secured six top tier titles to attend the grand announcement at LEGO® HQ in Billund, including Metro.co.uk, CAR, UNILAD all of whom covered the announcement.

The set which takes over 15 hours to build was also quite the hit with press back in the UK, with the launch generating over 60 pieces of coverage in national, consumer & technology titles.

Coverage highlights include How To Spend It, GQ.co.uk, Telegraph.co.uk and over 250,000 video views from UNILAD fans.

Lego Bugatti Chiron Outside Molsheim
Culture
Mischief Awards V2 Type
Approach
Mischief News V1 Title
Mischief Home V2 Type
Clients
Contact
Work
People
Mischief PR