This Summer, we worked closely with Disney to launch the 24 Hour Challenge - 24 fun, active “missions” inspired by the characters in the new Disney•Pixar film, Incredibles 2.
We initially announced the challenge to the public via a research led story highlight that modern families are spending less time together getting active – national print press loved the story with Daily Express, Daily Star and the I Paper covering the news.
In a second-wave we announced to the public that we’d teamed up with Incredible example, Sir Mo Farah and his family to create some inspirational challenge led content, with The Sun, Mirror.co.uk, Mail Online Sport and many more covering the news.
On the day of launch, we also secured an opportunity for Sir Mo Farah to appear on Good Morning Britain to engage and drive members of the public to sign up for the challenge.
Interviews with Sir Mo and his wife, Lady Tania Farah also landed in The Times, OK Magazine and across PA covering the Farah’s family life and love for getting active together, with team Farah also attending the Incredibles 2 premiere with Mr and Mrs Incredible, and the ‘24 Hour Challenge’ being mentioned to thousands of fans on the red carpet.
Watch this space for even more incredible coverage… landing soon.
Sign up now: www.24hourchallenge.com