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#Goldilocks: A Fairy Tale For The Digital Age

December 05, 2018 / Vodafone

How do you introduce your children to the concept of “oversharing” online?

To enable mums, dads and guardians to talk to their children at bedtime about behaving responsibly online, Vodafone’s new Digital Parenting website and printed guide partnered with publishers Andersen Press to create a revamp of the traditional fairytale #Goldilocks.

In the new version, #Goldilocks gets into trouble with the three bears over her quest for likes on social media – the story aimed to educate children about the potential consequences of being unkind, getting carried away with selfies or oversharing images in a fun and accessible way.

We hosted the launch of new Digital Parenting website, where media guests (and their little ones) were treated to a reading of #Goldilocks by the award-winning author Jeanne Willis (Slug Needs A Hug, Tadpole's Promise and Who's in the Loo?) and the UK’s number one illustrator Tony Ross (Horrid Henry, Gangsta Granny and the Little Princess series).

We shared details of #Goldilocks with media – letting parents know they can download a free digital version of the storybook at the Digital Parenting website. To create media buzz, we commissioned YouGov research which found that 48% of children are aware of social media by the age of seven. This was covered by the Daily Star,, Yahoo UK, Primary Times and The Bookseller with author Jeanne Willis appearing on ITV London Tonight.

Don’t forget to download your copy of #Goldilocks at

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