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Hello Sailor! Captain Birds Eye Sails Off Screens And Into Hearts

January 09, 2018 / Birds Eye

Captain Birds Eye, the iconic face of frozen food has always been known for his white bushy beard and enthusiastic zeal for life. This year, the Mischief team was tasked with helping Birds Eye give its icon a makeover to make him more modern.

With a new ad and new Captain on screens, Mischief targetted national, online and trade titles to let them know that their screens – and freezers – would soon be graced with a younger, more rugged Captain sure to make them sail and swoon. 

Armed with ad stills, background to our hunky new Italian Captain and a hunger to make Captain Birds Eye sexy, our team has secured national hits including Daily Telegraph, Sun Online and Independent Online, and coverage on the likes of the Mail Online and more.

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