Last week, at LEGO®’s iconic Leicester Square store, LEGO Group unveiled the new LEGO Creator Expert James Bond Aston Martin DB5, alongside none other than current Miss Moneypenny, Naomie Harris.
At precisely 10:07am, Naomie Harris presented the new and exceptionally-detailed 1:8 scale LEGO DB5 model of the iconic car, made up of precisely 1,290 pieces, alongside the original Aston Martin DB5 from 1964’s Goldfinger.
Following the expertly timed reveal moment, the Mischief team hustled hard, securing a mammoth 325 pieces of coverage including 11 national hits. Print coverage was secured in Evening Standard, The Sun, The Daily Express and Metro amongst others. Online coverage included GQ.co.uk, Top Gear, Driving.co.uk and Hypebeast.