2018 marks the 60th anniversary of the (truly) iconic LEGO brick, falling on the 28th of January - specifically at 1.58pm, the exact time the design was patented!
Ever since Godtfred Kirk Christiansen had the idea to add small plastic tubes to the inside of LEGO's automatic binding bricks, a unique system of play was born that has captured the imaginations of children and adults of all ages for decades - and that creativity is exactly what we've celebrated this month.
As part of a huge week of anniversary celebrations, our team created mass media moments up and down the country, including:
- The world's first child LEGO designer (9 year-old Sienna) appearing in TV studios such as Sky News and Channel 5 News
- AFOLs (Adult Fans of LEGO) Michael LeCount and Gary Davis telling their stories to national & regional media; Michael inviting media into his second home in Sheffield, purchased to house his thousands of LEGO sets; Gary having created his own 1.58pm clock to mark the patent time and being invited to Billund for the global celebrations
- LEGO designers in the UK and Billund, Denmark, being interviewed on their passion for the brand and its creativity
- The first toy shop in the UK to ever buy & sell LEGO bricks, decades ago - Osborne's Sports & Toys in Rushden - having its entire facade recreated from over 277,000 LEGO bricks to mark the occasion
The results were nothing short of BRICK-TASTIC, with the anniversary proving unmissable across the airwaves and in print, as well as coverage across media such as Metro Online, Wired.co.uk and Sky News - proving the perfect start to another six decades of endless creativity.