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Six Million Naked Swedes Descend On Asda

August 20, 2018 / asda

Each year, Asda sells almost six million swedes but you’ll when you visit your local store, you’ll notice a difference… the swedes are naked.

As part of Asda’s Plastic Pledge, the supermarket has disrobed its swedes and they’ll now sit unwrapped - saving over 14 tonnes of plastic in doing so. The retailer has also committed to reducing packaging in own brand products by an initial 10% by February 2019 and making all packaging 100% recyclable by 2025.

Mischief announced the news and media went full swede ahead to cover the story. Tasty coverage landed in the likes of the Mail Online (who had a double portion with two articles), Metro Online, Daily Mail, Daily Mirror and many more

Asda Naked Swedes
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