How do you engage hundreds of thousands of Vodafone’s customers in a rewards programme – especially at a busy time like Christmas?
You build a bespoke multi-player, cross-platform game – and get Jamie Redknapp and his family to front the campaign.
Our aim was to generate wide-spread awareness of Vodafone’s VeryMe Rewards platform, and enable people to connect with their loved ones over the busy festive period – even if busy lives kept them apart.
Working as a team, players had to catch baubles, stack up Christmas puddings or shoot falling snowballs as part of the game.
Jamie Redknapp and his family set the high score and challenged the UK to beat it to be in with a chance of winning prizes like free pizza and cinema tickets. Over 35,000 people played the game in the first five days, with the prizes being snapped up each day within the first 15 minutes of them dropping.
Our earned results were no less impressive: over 50 earned pieces went live at launch, including seven national hits.
The influencer arm of the campaign achieved 118,000 impressions across the first two weeks, with a total reach of over 3 million.