Ahead of filming their new Christmas advert, we worked with Asda to hold a cat casting call for a new feline protagonist of this year’s ad.
Asda is looking for a cat to play the role of ‘Mr Grumbles’ - a cat whose personality prowess ranges from grumpy and sullen to jubilant and joyous with the snap of a finger.
A cat casting call was held in Harrogate and attracted over 20 moggies, all looking to land the big role.
Whether a short, ginger-furred kitten, or a raggedy ragdoll, the role of Mr Grumbles is open to cats of all shapes and sizes.
The story got the media absolutely purring with coverage landing across the likes of The Guardian, Metro.co.uk, Daily Express, The Sun and many more publications across consumer and regional media including Pretty52 and ChronicleLive.
Within 48 hours of the campaign going live Asda had received thousands of images of cats from owners vying for their cat to become Mr Grumbles.