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Creating The Greatest Kit Launch That Never Happened

May 17, 2019 / Southampton

“Congratulations, Southampton Football Club, you've outdone everybody.” – BBC Sport

The end of the football season is a cluttered time for a Premier League club to launch its new kit – with every team clamouring for coverage and the chance to get fans talking.

For its 2019/20 season kits, we worked with Southampton Football Club to do something that no other club had done before – putting a Premier League kit launch on a desert island (sort of).

Our mockumentary (in the style of a certain other hit festival’s documentary) followed one entrepreneur, MBilly McFarmer, as he searched for a football club to partner with and make his dream of the world’s greatest kit launch a reality. The club he found was Saints, the feedback he received… well you’ll just need to watch for yourself and see:

Epic coverage vibes achieved with the likes of BBC Sport, Mail Online, JOE.co.uk and a whole squad more – as well as fans across the football league (including Portsmouth fans) all talking about the Saynts Festival that might have been. Top bins.

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