As Honda’s first ever electric car, the unveiling of the Honda e Prototype in London needed to reach a design conscious audience and drive real excitement. To do this, we worked with select influencers that encapsulate London culture to celebrate the arrival of the Honda e in the city.
A true showcase of Japanese design, every element has been designed with city dwellers in mind, from the auto park feature to the side camera system for increased visibility.
With the launch taking place at the London Design Museum, it was down to our two influencers to make the space truly impressive. My London Fairytales and Mum Had 1 of Those were tasked with creating a body of work inspired by the design principles of the car – Connected, Soulful, Friendly, Unique, Simple and Comfortable.
As well as bringing the exhibition space to life, each photographer posted the images on their own social channels, helping to spread the message about the exhibition and drive engagement and awareness with their own audiences.