It’s BEAN a big week for Mischief, as we worked with Costa Coffee to celebrate the launch of its new chilled coffee in a can by launching the ‘Costa Coffee Flavour Rooms’ - a unique one day pop-up experience in London’s Spitalfields.
Off the back of research that showed dating is the nation’s no. 1 topic of conversation, and more than half (64%) the nation claim their dating skills are below average, Mischief and Costa Coffee created a culturally relevant, interactive experience that encouraged attendees to ‘find their favourite flavour’ in coffee and in dating.
To help Brits work out their true ‘type on paper’, the brand enlisted the help of TV’s finest dating expert’s (because they’ve been there, got the T-shirt), with Love Island’s 2017 winner, Amber Davies, Made in Chelsea’s Sam Thompson, Tom Read Wilson from Celebs Go Dating, and star of Celebrity SAS, AJ Odudu, as well as Heart FM’s Zoe Hardman joining an animated discussion at the event, dishing out dating tips and tricks to media and consumers, whilst enjoying a chilled coffee in a can.
The celeb panel not only gave out great advice to the audience of media and influencers, but they also revealed secrets from their dating experiences to lucky ticket holders – causing quite a sensation with showbiz media and fans all over social, and seeing coverage land in a range of national titles, including Mail Online, Metro Online, Mirror Online & Daily Star, and generating a wealth of social content from some of the UK’s biggest influencers.