As news broke that Margot Robbie would play Barbie in the new live-action film, the ODEON newsjacking team swung into action to unearth the most likely actor to star as Ken alongside her.
ODEON research found the competition to be tough, with contenders ranging from David Beckham to Idris Elba, James Corden and Timothee Chalamet.
Zac Efron came out on top, crushing the competition with nearly double the score of his closest runner-up Chris Hemsworth.
The news was picked up by national media within 24 hours with the likes of the Express Online and Daily Star covering the story. Most importantly, it gave Zac Efron yet another thing to brag about to his mates.