A holiday is a small but ever so precious moment in the year. Although we all know how it feels to be on holiday, it’s hard to define exactly what The Holiday Feeling is … TUI wanted to put an end to that.
In collaboration with University College London’s Affective Brain Lab, TUI uncovered just what triggers the difficult-to-define, but universally recognised Holiday Feeling, unlocking how holidaymakers can retain the positive effects of a trip away for longer.
TUI also recruited the exuberant showman – John Barrowman – to personify the ‘holiday feeling’ in a short film. Barrowman brings to life some of the moments – including the first dip in the pool, bed flop and first drink - that make up the Holiday Feeling in the film. The film was shot on location at TUI Sensatori Resort in Punta Cana in the Dominican Republic.
To watch John in action, see below: