To motivate women to move more in their day to day, we worked with Sure Women to launch their ‘Your World. Your Workout’ campaign.
Sure is encouraging women to move more by opening their eyes to small achievable activities in their everyday routine and inspiring them use ‘the world as their workout’ to stay active.
Our research got the media moving as we found ‘gymtimidation’ to be major reason as to why women shy away from exercise. Coverage rolled in across the likes of Metro, Stylist.co.uk, Sun Online and Independent.co.uk to name a few.
To further bring the campaign to life for media and consumers, Sure Women unveiled the Everyday Gym - a day & evening launch party to showcase the Your World. Your Workout concept, with fun ways guests could bring more movement into their everyday. The event saw over 120+ media, celebrities and influencers through the door, resulting in a social reach of over 35m in just 48 hours alone! #YourWorldYourWorkout