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Dotting The World With The LEGO Group’s House of DOTS

January 28, 2020 / LEGO

Ahead of the LEGO Group’s launch into the arts and crafts market with their new 2D tile product – LEGO DOTS – we unveiled the incredible installation, the ‘House of DOTS’, built in celebration of the product’s launch, in London’s Coal Drops Yard.

Created in partnership with visual artist Camille Walala, the House of DOTS was a five-room interactive experience where everything from the tables to the walls were made out of LEGO and it allowed consumers to get hands on and immerse themselves in the all new product range.

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Having taken over 800 hours to build, influencers, press and the public flocked through the LEGO DOTS door to feast their eyes upon the dotty furniture, colourful ball pit, disco room and thrill-seeking 8ft slide – a true testament to self-expression and the ultimate LEGO DOTS experience!

Everyone was keen to DOT their world through the experience – with coverage achieved in the likes of Metro.co.uk, Daily Star, Mashable and Shortlist, to name just a few.

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